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Inside PPAI

Sneak Peek: PPAI’s Global Marketing Campaign Enters Final Production

A shoot in Tennessee this week is bringing to life an industry-wide effort to reposition branded merchandise as a strategic marketing channel.

Experts , Innovation

Bobby Lehew: Now Is The Best Time To Build Creative Merch

Ann was months away from selling her distributorship. She spent two decades building it but was burned out, mostly from carrying multiple roles alone (ops, HR, leadership, sales). By her own admission, she was doing all four roles poorly. Then, something strange happened. At 60 years old, when many begin to taper their tech adoption, […]

Innovation

Silicon Valley Merch Gets A High-Fashion Makeover

Long gone are the days of tech bros wearing basic logo T-shirts and sweatshirts to work. A new trend is sweeping Silicon Valley, and The New York Times calls it “corpcore.” Technology juggernauts OpenAI, Anthropic and Palantir are adopting this trend by creating stylish branded merchandise with “niche designers and sold in limited-edition drops.” Many […]

Responsibility

The Maturity Stages Of Sustainability: Introducing A New Way For Members To Benchmark Their Journeys

Sustainability can encompass a lot or a little to a company depending on its values, the resources it realistically has available and how recently it first initiated a sustainability platform and program. That range of possibilities can create an intimidating entry point for some companies. The umbrella goals of what branded merchandise can accomplish with […]

Industry News

4imprint Maintains Modest Revenue Growth In First Half Of 2026

4imprint (PPAI 107200, Platinum), PPAI 100’s No. 1 distributor, has maintained modest revenue growth despite fewer orders in 2026, according to its just released half-year results. While existing customer orders remained stable at 838,000, new customer orders declined 7% to 202,000. However, the trend improved from a 9% decline in the first quarter to a […]

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Inside PPAI

Sneak Peek: PPAI’s Global Marketing Campaign Enters Final Production

A shoot in Tennessee this week is bringing to life an industry-wide effort to reposition branded merchandise as a strategic marketing channel.

Aug. 6, 2026
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Industry News , Promowire

PromoWire (8/4-8/5): News And Notes From Around The Industry

PromoWire by PPAI Media is a running digest of news releases and updates submitted from organizations around the promotional products industry.

Aug. 5, 2026
Experts , Innovation

Bobby Lehew: Now Is The Best Time To Build Creative Merch

As AI automates the grind of order management, distributors have a rare chance to reclaim the creative, strategic work that makes merch matter, says commonsku’s chief AI officer.

Aug. 5, 2026
Innovation

Silicon Valley Merch Gets A High-Fashion Makeover

AI isn’t the only thing taking the tech industry by storm. Firms are partnering with niche designers to create stylish branded merchandise.

Aug. 5, 2026
Responsibility

The Maturity Stages Of Sustainability: Introducing A New Way For Members To Benchmark Their Journeys

PPAI’s year-long sustainability study produced a tiered system that can help members know where they stand in each pillar of sustainability.

Aug. 5, 2026
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Industry News

4imprint Maintains Modest Revenue Growth In First Half Of 2026

Results from the largest distributor in the branded merchandise industry indicate that underlying order demand remains restrained and that tariff-related cost pressure is affecting profitability.

Aug. 5, 2026
PromoPro Daily , Your Business

5 Low-Pressure Ways To Create Accountability

Creating a culture of accountability isn’t about catching people doing something wrong but about helping them do more things right.

Aug. 5, 2026
Industry News

Tracking Tariffs: What Are The Current Rates?

Get the latest U.S. tariff updates, including new Section 301 duties imposed in July 2026.

Aug. 5, 2026
PromoPro Daily , Your Business

How To Give Better Feedback To New Hires

Great onboarding doesn’t end after the company merch gets handed out or the team takes the new person to lunch. It continues through consistent feedback.

Aug. 4, 2026
Experts , Inside PPAI

Ellen Tucker, MAS, CAE: The Power Of Partnership

The Assocation and industry community extends far beyond buyers and sellers, PPAI's Chief Revenue & Experience Officer explains.

Aug. 4, 2026
Industry News , Promowire

PromoWire (7/30-8/3): News And Notes From Around The Industry

PromoWire by PPAI Media is a running digest of news releases and updates submitted from organizations around the promotional products industry.

Aug. 4, 2026
Industry News

‘Buc-Off:’ John Oliver Dares Buc-ee’s To Sue Over Parody Merch

The gas station and convenience store chain has a track record of suing small businesses over alleged trademark infringement. The 'Last Week Tonight' host has challenged the brand to pick on someone its own size.

Aug. 3, 2026
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Inside PPAI

Sneak Peek: PPAI’s Global Marketing Campaign Enters Final Production

This week in Chattanooga, Tennessee, cameras are rolling on PPAI’s most ambitious efforts yet to change how the wider marketing world sees branded merchandise. The live video and photography shoot marks a final production push for a soon-to-be-released global campaign designed to position branded merchandise as the premier marketing channel to power lasting connections. The […]

Innovation

Silicon Valley Merch Gets A High-Fashion Makeover

Long gone are the days of tech bros wearing basic logo T-shirts and sweatshirts to work. A new trend is sweeping Silicon Valley, and The New York Times calls it “corpcore.” Technology juggernauts OpenAI, Anthropic and Palantir are adopting this trend by creating stylish branded merchandise with “niche designers and sold in limited-edition drops.” Many […]

Responsibility

The Maturity Stages Of Sustainability: Introducing A New Way For Members To Benchmark Their Journeys

Sustainability can encompass a lot or a little to a company depending on its values, the resources it realistically has available and how recently it first initiated a sustainability platform and program. That range of possibilities can create an intimidating entry point for some companies. The umbrella goals of what branded merchandise can accomplish with […]

Experts , Inside PPAI

Ellen Tucker, MAS, CAE: The Power Of Partnership

Every industry needs specialists. These are the professionals and organizations that step in with expertise, technology and capabilities that help everyone else perform at a higher level. They may not always be the most visible part of the business, but their impact is undeniable. Branded merchandise is no different. For years, PPAI has proudly served distributors, […]

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