Branded Merchandise Market Report By Country

Explore the scale and economic impact of branded merchandise across leading global economies.

Global Report

Impact in New Zealand

United States Argentina Australia Bangladesh Belgium Brazil Canada China France Germany India Indonesia Ireland Italy Japan Mexico Netherlands New Zealand Poland Saudi Arabia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey United Kingdom Vietnam World

Detailed data available for 30 major economies.

  • Detailed data available


New Zealand

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About the Study

Commissioned by PPAI and conducted by Oxford Economics, this study measures the global economic footprint of branded merchandise across market spending, GDP contribution, jobs supported and tax contributions.

The analysis captures direct activity within the industry, indirect activity across the supply chain and induced activity generated through worker spending.

Market spending and GDP contribution are different measures: spending reflects the value of branded merchandise purchased, while GDP contribution reflects the broader economic value supported by the industry.