When it comes to branded merchandise, professional wrestling and minor league baseball might just be the perfect tag team. Look no further than the El Paso Chihuahuas’ planned giveaway for August 1.

That’s when the Triple-A affiliate of the MLB’s San Diego Padres is hosting “WWE Night,” in which the first 1,500 attendees for the Chihuahuas’ game against the Albuquerque Isotopes will receive what’s certain to be an instant collectors’ dream:

A bobblehead of WWE Hall of Famer Eddie Guerrero, which shows the late legend standing inside his trademark lowrider.


The promotion is a result of WWE and Coyote Promotions*, which specializes in sports merchandising, announcing a multi-year licensing agreement that allows the Port Washington, New York-based distributor to develop and execute WWE-branded promotional nights in partnership with professional sports teams, including those in the minor leagues, across the United States.

  • The collaboration includes co-branded promotional giveaways, appearances by WWE performers, themed merchandise and in-game entertainment.


“We always knew WWE has a huge presence and fan base in El Paso, so right when I heard of the opportunity, I jumped on it,” Parker Landreth, promotions supervisor for the El Paso Chihuahuas, tells PPAI Media.

As any wrestling fan can attest, when you think El Paso, Texas, you think Guerrero.

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The second-generation grappler became a beloved fixture of WWE at the turn of the millennium, winning the WWE Championship from Brock Lesnar in 2004. One year later, Guerrero died from acute heart failure after his much-publicized history of substance abuse (despite overcoming his demons) finally caught up with him. He was 38 years old.

Last November, El Paso celebrated Eddie Guerrero Day on the 20th anniversary of his passing. Guerrero’s daughter, Sherilyn, who started training last year, spoke at the ceremony.

“El Paso is a catalyst in keeping my father’s name alive and I along with my family have admired witnessing the love and passion the city holds for him and for the Guerreros in general,” Sherilyn said, according to The Wrestling Observer.


Landreth says it just made too much sense not to honor the El Paso legend in any way the team could. The bobblehead itself is inspired by Guerrero’s 2003 homecoming, when he rolled his red lowrider right out front the Don Haskins Center in El Paso.

“I was able to express this idea to honor the legendary moment, and Coyote knocked it out of the park with the bobblehead,” Landreth says. “Coyote, with its WWE partnership, was able to handle all of the approval processes by WWE and the Guerrero family, so that helped a ton.”

As part of “WWE Night,” the El Paso Chihuahuas have invited the Guerrero family to be honored on the field, Landreth says. There will also be lowriders on the concourse for fans to take pictures in.

*Coyote Promotions declined to comment for this story.