Fey Industries, parent company of Fey Promo (PPAI 113944, Silver), PPAI 100’s No. 89 supplier, has announced the acquisition of the Promopet and The Bandana Factory brands from Jackson, Wisconsin-based supplier WOVIN Brands (PPAI 113213, Standard-Plus).
Fey Promo plans to integrate the acquired brands into its operational and e-commerce platforms, move equipment and inventory into its Edgarton, Minnesota operation and expand the product assortment.
“We’re excited to welcome Promopet and The Bandana Factory into the Fey family,” says Mike Fey, president and CEO of Fey Industries. “These brands complement our existing product lines and open new opportunities for growth, creativity and value for our distributor partners.”
Mike Fey
President/CEO, Fey Industries
This strategic acquisition expands Fey Promo’s offering into high-demand categories, including pet accessories, bandanas and textile-based promotional items, the company says.
- Existing customers of Promopet and The Bandana Factory will receive additional communication regarding ordering details, timelines and support resources as integration progresses.
“I’ve known Mike for many years, and I’m delighted that Fey will carry Promopet and The Bandana Factory forward,” says Jessie Johnson, president of WOVIN Brands, which will continue to market its line of WOV-IN patches and labels, as well as its home accents, kitchen textiles, totes, bags and towels.
