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PromoWire (4/2-4/6)

News And Notes From Around The Industry

Proforma Hosts Record-Breaking 2026 Million Dollar Club Celebration

1/5

ArtworkServicesUSA Rebrands To aws promostack

2/5

Blue Generation Partners With ACC

3/5

Vantage Apparel Names New Sales Account Manager

4/5

commonsku Expands Platform Capabilities

5/5

PromoWire

Proforma Hosts Record-Breaking 2026 Million Dollar Club Celebration

Proforma (PPAI 196835, Platinum), PPAI 100’s No. 3 distributor, has celebrated another year of record-breaking attendance at its Million Dollar Club Celebration at the Atlantis Resort in The Bahamas. Approximately 450 Proforma distributor owners, supplier partners, support center team members and guests gathered to honor distributors that generated between $1 million and almost $50 million in sales in 2025.

“MDC is a cherished Proforma tradition that brings our network together to recognize the outstanding achievements of distributor owners and take part in conversations that propel the industry forward,” says Vera Muzzillo, CEO of Proforma. “We were thrilled to welcome Safeguard as guests to this year’s event and invite them to see what makes this time-honored celebration so special.”

The highlight of the celebration, the annual awards ceremony, honored the accomplishments of Proforma’s top-performing distributor owners, with returning members welcoming new and next-level members into the esteemed Million Dollar Club. The ceremony closed out with heartfelt remarks from long-time Proforma distributor and 2025 top-biller, Suzette Albrecht, CEO of Proforma Albrecht & Co, who has been a leading voice within the Proforma Family for more than 25 years.

PromoWire

ArtworkServicesUSA Rebrands To aws promostack

ArtworkServicesUSA (PPAI 231735), a 25-year operational partner to more than 2,500 suppliers and distributors in the branded merchandise industry, has announced that it is now aws promostack, an integrated platform that unifies ERP, B2B ecommerce, AI tools and back-office services on a single connected foundation built specifically for merch.

The industry has historically operated on disconnected systems: separate platforms for commerce, order management, artwork and fulfillment, often supported by separate vendors with no shared accountability. aws promostack was built to eliminate that fragmentation, the company says.

An order placed in ewiz Commerce flows into PromoERP without rekeying. The AI Suite draws from live operational data, not a separate feed. The back-office team works inside the same workflows as the client’s own staff. Technology and services run on one platform, not alongside each other.

The aws promostack Platform

  • PromoERP: Built on Microsoft Dynamics 365 Business Central. Single source of truth for orders, job costing, margins and customer data across the entire platform.
  • ewiz Commerce: PPAI Pyramid Gold Award-winning B2B e-commerce for quoting, product discovery, and program portals.
  • AI Suite: OneBot for order-status automation, OneCatalog for catalog generation and virtual samples. OneScene for AI-assisted presentations.
  • Back Office Services: 2,000+ person global team providing 24/7 order entry, artwork coordination, proof management, customer service and AP/AR support. ISO 27001 certified and SOC 2 Type II compliant.

“Suppliers and distributors have been managing around fragmentation for years, patching together tools that were never designed to talk to each other,” said Varshal Thakor, president and co-founder of aws promostack. “We built one platform where everything connects. That’s what promostack means.”

PromoWire

Blue Generation Partners With ACC

Blue Generation (PPAI 174655, Platinum), PPAI 100’s No. 20 supplier, has announced a new strategic partnership with wholesaler ACC.

As part of the initial rollout, ACC will stock eight of Blue Generation’s core, volume-driving styles (two polos and two wovens) across men’s and ladies’ offerings, including the Avenger: 7600/6600 (micro-pique polo), Titan: 7300/6300 (100% polyester flat knit jersey), 7216/6216 (superblend poplin), and 7210/6210 (lighter weight poplin with matching buttons) in their Virginia distribution center.

  • The remainder of Blue Generation’s product line will be available via drop-ship, ensuring distributors have access to the company’s complete assortment regardless of stocking status.

The ACC Virginia warehouse will provide Blue Generation customers in Virgina, West Virginia, Ohio, North Carolina and South Carolina with from reduced transit times with 1 day delivery. Florida is now a 2-day ship.

Distributors ordering through ACC can now mix Blue Generation products with other brands in a single order to hit free-freight thresholds without requiring larger single-brand purchases.

“This partnership with ACC represents a major step forward in how we serve the market,” says Matt Rubin, director of strategy at Blue Generation. “By positioning our core, volume-driving styles closer to key regions through ACC’s Virginia warehouse, we’re enhancing our speed-to-market with faster delivery, reducing freight friction and enabling greater flexibility across multi-brand orders. We’re excited about the expanded distribution this gives us and the real, tangible benefits it delivers to our customer base.”

PromoWire

Vantage Apparel Names New Sales Account Manager

Vantage Apparel (PPAI 113235, Platinum), PPAI 100’s No. 14 supplier, welcomes Beth Belich as sales account manager, covering Virginia, North Carolina and South Carolina.

Belich brings extensive industry experience to Vantage Apparel, with a background spanning both the distributor and supplier sides of the promotional products industry. During her most recent time at alphabroder, she managed three different territories and later served as a strategic director focused on the print-on-demand industry.

“I am excited to welcome Beth Belich to the Vantage family,” says Sean Macilvain, vice president of business development. “Beth is a strategic sales leader who has dedicated herself to helping customers thrive, and I am eager to have that translate to the Vantage customer base in Virginia, North Carolina and South Carolina. Beth’s background and accolades speak for themselves, and we could not be more excited to have her representing the Vantage brand.”

PromoWire

commonsku Expands Platform Capabilities

commonsku (PPAI 552077) has announced a series of Q1 platform updates, including new partnership integrations, expanded supplier connectivity and real-time production visibility.

  • commonsku has formalized a partnership with Office Beacon, a global provider of virtual assistant and operations support services.
  • commonsku now integrates with ShipStation, connecting order management and shipping fulfillment within a single workflow.
  • S&S Activewear has extended its ePO connectivity on the commonsku platform to include S&S Canada, broadening real-time electronic ordering capabilities for blank apparel to Canadian distributors.
  • commonsku has released a significant update to its Production Report, introducing live supplier order status data through PromoStandards connectivity. Automated tooltip recommendations prompt internal workflow updates when supplier progress outpaces internal records, enabling production teams to manage exceptions proactively and reduce the risk of missed in-hands dates.
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