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PromoWire (3/26-3/30)

News And Notes From Around The Industry

Galaxy / More Than Balloons Promotes Parker Wolfe To VP Of Sales & Marketing

1/5

STRAN Reports 40.6% Growth For 2025 Fiscal Year

2/5

Ethica Posts 22% Growth In Q1

3/5

Bold Promo Introduces Hydrapeak Drinkware To Its Product Offering

4/5

Promo Direct Adds New Sustainable Products For Earth Day

5/5

PromoWire

Galaxy / More Than Balloons Promotes Parker Wolfe To VP Of Sales & Marketing

Galaxy – More Than Balloons (PPAI 113835, Gold), PPAI 100’s No. 50 supplier, has announced the promotion of Parker Wolfe from national sales manager to vice president of sales and marketing.

Wolfe has played a key role in expanding national accounts, developing high-performing sales teams and enhancing the company’s market presence, Galaxy says.

“Parker has consistently delivered outstanding performance and has been instrumental in strengthening our sales organization,” says Les Dorfman, president of Galaxy / More Than Balloons. “His vision, energy and ability to connect strategy with execution make him the ideal leader to guide our sales and marketing efforts into the future. We are excited to see his continued impact in this new role.”

PromoWire

STRAN Reports 40.6% Growth For 2025 Fiscal Year

STRAN (PPAI 161542, Platinum), PPAI 100’s No. 12 distributor, has announced its financial results for the fiscal year ended December 31, 2025.

  • Sales: $116.2 million, an increase of 40.6% year-over-year
  • EBITDA: $0.2 million, compared to $(3.6) million in 2024 and an improvement of $3.8 million
  • Gross Profit: $34.2 million, representing a gross margin of 29.5%
  • Cash, Cash Equivalents and Investments: $11.6 million as of December 31, 2025

“2025 was a year of strong execution and meaningful financial progress for Stran,” says Andy Shape, CEO of Stran. “We delivered revenue of $116.2 million, representing 40.6% year-over-year growth compared to $82.7 million in 2024. Importantly, this performance included approximately 12.9% organic growth from our core promotional products business, driven by increased spend from existing enterprise customers and new customer wins.

“As we entered 2026, we continued to see encouraging momentum across the business. Although we are not providing formal guidance at this time, we are pleased with our start to the year and currently expect first-quarter profitability to improve compared to prior periods. We believe this reflects continued demand from our customer base, the operating leverage in our platform, and the benefits of the strategic progress we made throughout 2025.”

PromoWire

Ethica Posts 22% Growth In Q1

Attraction (PPAI 474094, Standard-Base) has announced a 22% sales increase for its Ethica brand in its first quarter of 2026.

Designed, manufactured and decorated in Canada, the brand offers a short, stable supply chain and fast turnaround times, the company says.

“Our all-under-one-roof model takes real complexity off our distributors’ plates and shortens their timelines. It’s this turnkey offering, rooted in Canadian craftsmanship, that explains the growth we’re seeing today,” says Bruno Renaud, vice president of promotional sales at Attraction.

PromoWire

Bold Promo Introduces Hydrapeak Drinkware To Its Product Offering

Bold Promo (PPAI 536045, Silver) has introduced Hydrapeak drinkware to its lineup, featuring 360-degree laser engraving and a 7–10 day turnaround.

This collection is now more accessible than ever with a low 12-piece minimum, or NO MOQ when integrated into a free Bold Store for on-demand fulfillment. Hydrapeak stainless steel bottles and tumblers features double-wall vacuum insulation enhanced with a copper liner.

“We are constantly looking for products that people don’t just ‘receive,’ but actually keep,” says co-CEO Sylvan Faber. “Hydrapeak is a retail favorite for a reason. By adding it to our official lineup, we’re giving our clients a canvas that matches the quality of the brands they are building.”

PromoWire

Promo Direct Adds New Sustainable Products For Earth Day

Promo Direct (PPAI 462719, Gold) has announced the introduction of a new selection of eco-friendly and sustainable promotional products.

This initiative arrives in time for Earth Day and aims to provide organizations with a wide variety of environmentally conscious marketing solutions.

The collection includes a diverse range of daily essentials such as organic cotton apparel, recycled canvas totes and bamboo writing instruments. Customers can also find sustainable alternatives like sustainable tech accessories, recycled glass drinkware and biodegradable journals that align with modern conservation goals.

 

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