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PromoWire (2/5-2/9)

News And Notes From Around The Industry

iPROMOTEu Celebrates Supplier Excellence At Annual Awards Breakfast

1/6

Vantage Apparel Adds Lane Seven Apparel To Its Portfolio

2/6

American Solutions For Business Promotes Becky Thesing To Manager Of Vendor Relations

3/6

Reciprocity Road Adds New Preferred Supplier Partner

4/6

Midnite Snax Adds Dana’s Bakery As New In-House Division

5/6

Industry Veteran Receives Steinberg Denicola Humanitarian Award

6/6

PromoWire

iPROMOTEu Celebrates Supplier Excellence At Annual Awards Breakfast

iPROMOTEu (PPAI 218870, Platinum), PPAI 100’s No. 6 distributor, recognized the achievements and contributions of its supplier partners during its Supplier Awards Breakfast at The PPAI Expo 2026.

The 2025 top supplier honorees included:

  • Supplier of the Year: Goldstar
  • Supplier Representative of the Year: Corrin Francisco, Sales Support, Ariel Premium Supply
  • Breakout Supplier Award: Sock Club
  • Supplier Appreciation Award: HPG

In addition, iPROMOTEu recognized its Top 20 Suppliers based on purchasing volume.

“This event is about recognizing the suppliers who show up for our community every day,” says iPROMOTEu CEO Lori Bauer. “Our preferred vendors are deeply invested in our affiliates’ success, and their dedication, creativity and collaboration continue to fuel meaningful business growth across our network.”

PromoWire

Vantage Apparel Adds Lane Seven Apparel To Its Portfolio

Vantage Apparel (PPAI 113235, Platinum), PPAI 100’s No. 14 supplier, has announced the addition of top-selling styles from Lane Seven Apparel (PPAI 630869, Standard-Base) to its product lineup.

“Distributors are looking for products that sell themselves, with on-trend styles, premium quality and consistency they can rely on,” says Rob Watson, CEO of Vantage Apparel. “Lane Seven delivers all of that, and when combined with Vantage’s industry-leading decoration and webstore solutions, it gives our distributor partners a clear advantage.”

PromoWire

American Solutions For Business Promotes Becky Thesing To Manager Of Vendor Relations

American Solutions for Business (PPAI 101656, Platinum), PPAI 100’s No. 9 distributor, has announced the promotion of Becky Thesing to manager of vendor relations.

“Becky’s tenure and scope of responsibilities within ASB is incredibly admirable,” says Taylor Borst, vice president of vendor relations, marketing and events. “She has spent that time learning from every role she’s been in and has worked hard to drive process improvements, support new areas of the business and lead interdepartmental efforts that make a real impact in how we serve our sales associates and vendor partners.”

After more than 20 years with ASB, including the last nine years in vendor relations, Thesing says she has found that this team is truly where she wants to be. “I’m excited to step into the role and am grateful for the opportunity to continue working with such a great team,” Thesing says. “I look forward to continued growth and collaboration with our home office teams and our valued supply partners.”

PromoWire

Reciprocity Road Adds New Preferred Supplier Partner

Reciprocity Road, an alliance of 13 distributors across the U.S. and Canada representing approximately $350 million in promotional products spending, has announced that Fossa Apparel (PPAI 330885, Silver), PPAI 100’s No. 60 supplier, will join the network as a Preferred Supplier Partner for 2026.

“Fossa Apparel is thrilled to join Reciprocity Road and bring our retail‑inspired designs to this incredible community,” says Michelle Chen, president of Fossa Apparel. “We look forward to partnering with the Roadies to blend premium style with the mission of BrandGood.”

“With the addition of this premier woman‑owned supplier, our Reciprocity Road team and sales partners have expanded their offerings with exceptional preferred vendors and standout products,” adds Bobbi Levingston, executive director of Reciprocity Road. “This collaboration underscores our commitment to premium design, collaborative service and the BrandGood mission. Aligning with partners who share our values is at the heart of what we do, and it enables us to amplify and spread even more human kindness.”

PromoWire

Midnite Snax Adds Dana’s Bakery As New In-House Division

Midnite Snax (PPAI 113793, Standard-Plus) has announced that Dana’s Bakery, the dessert brand founded by trained pastry chef Dana Pollack, is now operating as a division of the company from its Bethpage, New York-based facility.

As part of the integration, Pollack will also oversee the Midnite Snax bakery line.

“Bringing Dana and Dana’s Bakery into Midnite Snax is a natural evolution for us,” says Margaret Dengler, director of marketing at Midnite Snax. “Her culinary background and proven ability to build a nationally recognized bakery brand reinforces our focus on quality, craftsmanship and chef-led product development.”

PromoWire

Industry Veteran Receives Steinberg Denicola Humanitarian Award

Industry veteran Lou Weisbach was honored by the Steinberg Denicola Humanitarian Awards, which are presented to leaders in the NFL and athletics communities who show selfless dedication to giving back and initiating positive social impact.

Weisbach has partnered with Dr. David Liu of the Broad Institute to spearhead the Americans Joining Together to Fight COVID-19 initiative, served as director of Prevention and Cures Initiatives for Cancer Treatment Centers of America and co-founded The American Center for Cures with Dr. Richard J. Boxer to establish a new, mission-based pathway to prevent and cure diseases on a global scale.

His work has earned bipartisan support, including national recognition for the ACC’s vision and impact, and he himself has served across administrations, including as chair of the Jefferson Trust of the Democratic National Committee under President Clinton and as a White House Fellows Program judge during President Trump’s administration.

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