The State Of Responsibility 2025

Here’s a familiar scene every January: You open your dashboard – a miracle of modern measurement – and it stares back at you like an overstuffed suitcase you’re supposed to zip shut. Revenue forecasts. Pipeline stages. Conversion rates. Email engagement. Customer retention. Satisfaction scores. Forecast accuracy. I sometimes expect it to ask for my cholesterol levels […]

Technology changes everything, and the rate of evolution continues to speed up. But the promotional products industry is still very much built on relationships, creativity and logistics. Even as new systems come on line and our companies lean into AI-based operation, digital transformation should amplify those strengths rather than replace them. When manufacturers, distributors and decorators […]

As we roll over the calendar to 2026 and start counting down the days to The PPAI Expo – and after it, my term as your Board Chair – it is time to turn the hustle thermostat all the way up. It’s not because the world had suddenly become predictable. It hasn’t. It’s because our […]

Someone call Buddy the Elf. To celebrate National Syrup Day on Dec. 17, Denny’s introduced “Sticky Kicks,” a limited-edition sneaker featuring several clear panels full of real Denny’s syrup. I repeat, real Denny’s syrup. The high-top shoe was created in collaboration with footwear designer Mache, who used syrup-colored patent leather with yellow and red accents to […]