(Editor’s Note: This sponsored content is brought to you by PATH WATER [PPAI 777307, Standard-Base]. Visit the PATH WATER website to learn more.)
Many companies are looking for ways to align their brand with sustainability efforts that actually move the needle. In fact, Deloitte reports that 85% of CxOs say they have increased investments in sustainability. But these moves need to hold weight and create a measurable impact for them to be valuable.
One important sustainability initiative is waste elimination. When organizations hand out single-use plastic bottled water, it often leaves people feeling a little guilty about the waste they’re contributing to. PATH was founded to change that narrative with one simple mission, and that is to get rid of single-use plastic bottled water by replacing it with durable, sleek, refillable, and recyclable aluminum alternatives.
The idea came when three friends saw a store aisle overflowing with single-use plastic bottled water options and set out to break up the monotony and make refillable solutions the norm. Today, PATH has helped prevent 600 million plastic bottles from polluting landfills and oceans, building a measurable impact that keeps growing as more fans and brands adopt refilling as a lifestyle.
“At PATH, our vision has always been to make refilling the norm, not the exception,” says CEO Shadi Bakour. “Every refill extends the life of the product, cuts down on plastic waste, including the costs associated with it, and strengthens a company’s ability to connect with its customers in a meaningful way.”
A Natural Fit For Brand Promotions
For the promotional products industry, PATH offers a unique opportunity for businesses. Instead of handing out giveaways that end up in the trash, companies can have a beautifully branded bottle that becomes part of people’s daily lives. Refillable bottles stay with people at the gym, in the office, or on the road, extending brand visibility far beyond a single-use impression.
The PATH promotional division works with companies and their goals to customize a tailored design that tells their brand’s story. This approach creates a lasting impression because it connects to growing consumer demand for environmentally conscious choices. A recent global study found that 82% of consumers are willing to pay more for sustainable packaging, with that number climbing to 90% among Gen Z buyers. That same demand is now reshaping how companies think about promotional products.
Sustainability That Wins
Promotional partners that choose PATH are winning alongside the company. As consecutive SEAL Awards Winners, Forbes Impact Nominees and founders recognized in the 30 under 30 Social Entrepreneurship category, partners that choose PATH are part of an exponentially growing movement.
A Better Way For Bottled Water
With PATH, promotions evolve from disposable giveaways into tools that promote a cleaner planet and a better way to hydrate.
“The power of PATH is that every refill grows a collective victory against waste,” Bakour says. “When brands put their name on a refillable bottle, they’re multiplying that impact, which is snowballing to address the global single-use plastic crisis in a major way.”
