SnugZ USA (PPAI 112982, Platinum), PPAI 100’s No. 6 supplier, has announced the addition of three leaders to its technology division: Julie O’Neal, Daniel Salgado and Ruben Guevara.
- The West Jordan, Utah-based company has earned PPAI 100 High Marks in Innovation over the past two years.

O’Neal joins SnugZ as director of products and services, where she is already shaping product strategy and roadmaps. A 16-year veteran of the promotional products industry, she has held multiple leadership roles at BEL USA, including director of user experience.

As director of software engineering, Salgado will play a pivotal role in advancing automation and strengthening engineering practices across the company. Having spent nearly a decade in promo, Salgado most recently served as director of software engineering at BEL USA.

Guevara joins SnugZ as senior manager of data science with a mandate to make data accessible across the organization. With 11 years of promo experience, Guevara also comes from BEL USA, where he combined technical expertise with a user-first approach to analytics and insights.
“I’m super excited to have Julie, Daniel and Ruben onboard,” says Alex Barberis, chief technology officer at SnugZ USA. “Their leadership and experience will help us move faster, think bigger and build better.”