2024 Canada Distributor Sales Volume

According to the Canadian Sales Volume Study, the branded merchandise market reached $2.03 billion CAD in distributor sales in 2025, which translates to approximately $1.46 billion USD. Those who have followed the Canadian Sales Volume Study in its first two years may notice this is a significantly larger sales figure than what was revealed in […]

Every time I attend one of our event activations, I find myself watching the line. Not the activation itself. The line. People willingly queue up for something they could probably buy online in two clicks. Why? Because they aren’t waiting for a product. They’re waiting to become part of the experience. Put free merchandise on […]

Echoing last month’s eleventh-hour announcement of new Section 301 tariffs, President Donald Trump announced a three-day pause on a planned 50% tariff on Canadian imports, giving U.S. and Canadian negotiators a narrow window to finish a last-minute trade agreement. Canadian Prime Minister Mark Carney confirmed that the tariff pause would last through Friday and said […]

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