The State Of Responsibility 2024

A sell sheet is basically a sales pitch in print form. It’s a one-pager you send after a call or attach to an email after a meeting. Done well, it quickly explains what you offer and what the prospect should do next. Nutshell’s Simone Morgan says some teams put together their sell sheets haphazardly. Maybe […]

Geiger (PPAI 105182, Platinum), PPAI 100’s No. 5 distributor, has announced the acquisition of Vienna, Austria-based distributor Nowak Werbeartikel. Founded in 1970, Nowak Werbeartikel will operate as Geiger in the Austrian market under the legal entity, Geiger Promo GmbH. All 13 employees will be retained as part of the acquisition, and Thomas Derhaschnig, managing director of Nowak, will […]

Think about your team for a second. You probably have a mix of steady professionals and standouts as well as some under-the-radar merch experts and maybe a few who just don’t click. That’s normal. Teams include all different personalities and skill sets. The challenge isn’t treating everyone the same but understanding what drives each person. […]

The past few years have seen a resurgence of baggy clothes, and this trend isn’t going anywhere. Gen Z wants to emulate the street-style looks of celebs like Billie Eilish and A$AP Rocky, and millennials just want to embrace the comfort of oversized clothes. The trend debuted in the ’90s, influenced by hip-hop, grunge and […]