Promo By The Numbers

The promotional products industry is vital to the U.S. economy. Promo employs more than a million Americans and brings creative advertising and marketing campaigns to life for government agencies, nonprofits and an untold number or businesses large and small. Discover what promo means to your state through the economic impact estimates below.

 

Promotional products work for government agencies, too! See real products used in campaigns to support veterans, prevent crime and more. Virtually any public messaging campaign is aided by promotional products, which has been shown by research to produce greater consumer recall than broadcast, online and mobile advertising, among other forms of the most common public service announcements.

 

These three case studies demonstrate the successful use of branded products at the federal, state and local levels:

National

Reseller (Distributor) Sales Revenue: $26.8 B
Manufacturer (Supplier) Sales Revenue: $22.4 B
Total Promotional Products Companies: 45,600+
Industry Jobs: 1.3 Million+
Percent of Companies that are Small Businesses: 98.98%

House.gov
Senate.gov
Meets: All year

Alabama

Reseller (Distributor) Sales Revenue: $121.2 M
Manufacturer (Supplier) Sales Revenue: $34.6 M
Total Promotional Products Companies: 444
Industry Jobs: 14,407
Percent of Companies that are Small Businesses: 98.4%

Alabama Legislature
Meets: January-April

Alaska

Reseller (Distributor) Sales Revenue: $3.7 M
Manufacturer (Supplier) Sales Revenue: $3.5 M
Total Promotional Products Companies: 58
Industry Jobs: 898
Percent of Companies that are Small Businesses: 100%

Alaska State Legislature
Meets: February-May

Arizona

Reseller (Distributor) Sales Revenue: $323.3 M
Manufacturer (Supplier) Sales Revenue: $124.5 M
Total Promotional Products Companies: 1,058
Industry Jobs: 29,489
Percent of Companies that are Small Businesses: 98.9%

Arizona Legislature
Meets: January-May Every Other Year (Odd)

Arkansas

Reseller (Distributor) Sales Revenue: $408 M
Manufacturer (Supplier) Sales Revenue: $57.4 M
Total Promotional Products Companies: 327
Industry Jobs: 5,685
Percent of Companies that are Small Businesses: 98.8%

Arkansas State Legislature
Meets: January-mid-April

California

Reseller (Distributor) Sales Revenue: $1.8 B
Manufacturer (Supplier) Sales Revenue: $2.8 B
Total Promotional Products Companies: 6,715
Industry Jobs: 139,521
Percent of Companies that are Small Businesses: 98.1%

California Legislative Information
Meets: January-September

Colorado

Reseller (Distributor) Sales Revenue: $542.1 M
Manufacturer (Supplier) Sales Revenue: $22.9 M
Total Promotional Products Companies: 925
Industry Jobs: 46,132
Percent of Companies that are Small Businesses: 98.4%

Colorado General Assembly
Meets: January-Early May

Connecticut

Reseller (Distributor) Sales Revenue: $561.1 M
Manufacturer (Supplier) Sales Revenue: $16.9 M
Total Promotional Products Companies: 462
Industry Jobs: 10,688
Percent of Companies that are Small Businesses: 97.8%

Connecticut General Assembly
Meets: January-June (Odd Years); February-May (Even Years)

Delaware

Reseller (Distributor) Sales Revenue: $60.5 M
Manufacturer (Supplier) Sales Revenue: $12 M
Total Promotional Products Companies: 181
Industry Jobs: 3,952
Percent of Companies that are Small Businesses: 98.9%

Delaware General Assembly
Meets: January-June

Florida

Reseller (Distributor) Sales Revenue: $1.9 B
Manufacturer (Supplier) Sales Revenue: $1.2 B
Total Promotional Products Companies: 2,876
Industry Jobs: 89,779
Percent of Companies that are Small Businesses: 98.4%

Florida Legislature
Meets: March-May

Georgia

Reseller (Distributor) Sales Revenue: $695.5 M
Manufacturer (Supplier) Sales Revenue: $493.4 M
Total Promotional Products Companies: 1,330
Industry Jobs: 49,027
Percent of Companies that are Small Businesses: 98.3%

Georgia General Assembly
Meets: January-April

Hawaii

Reseller (Distributor) Sales Revenue: $3.4 M
Manufacturer (Supplier) Sales Revenue: $9.1 M
Total Promotional Products Companies: 105
Industry Jobs: 1,467
Percent of Companies that are Small Businesses: 100%

Hawaii State Legislature
Meets: January-May

Idaho

Reseller (Distributor) Sales Revenue: $401.4 M
Manufacturer (Supplier) Sales Revenue: $1.1 M
Total Promotional Products Companies: 193
Industry Jobs: 1,816
Percent of Companies that are Small Businesses: 98.4%

Idaho State Legislature
Meets: January-March

Illinois

Reseller (Distributor) Sales Revenue: $1.6 B
Manufacturer (Supplier) Sales Revenue: $4.6 B
Total Promotional Products Companies: 1,641
Industry Jobs: 84,457
Percent of Companies that are Small Businesses: 97.6%

Illinois General Assembly
Meets: January-May

Indiana

Reseller (Distributor) Sales Revenue: $376 M
Manufacturer (Supplier) Sales Revenue: $168.1 M
Total Promotional Products Companies: 1,028
Industry Jobs: 28,047
Percent of Companies that are Small Businesses: 99%

Indiana General Assembly
Meets: January-April (Odd Years); November-March (Even Years)

Iowa

Reseller (Distributor) Sales Revenue: $114.8 M
Manufacturer (Supplier) Sales Revenue: $52.6 M
Total Promotional Products Companies: 406
Industry Jobs: 17,124
Percent of Companies that are Small Businesses: 98.8%

Iowa Legislature
Meets: January-May

Kansas

Reseller (Distributor) Sales Revenue: $378.1 M
Manufacturer (Supplier) Sales Revenue: $671.2 M
Total Promotional Products Companies: 546
Industry Jobs: 23,178
Percent of Companies that are Small Businesses: 97.4%

Kansas State Legislature
Meets: January-April

Kentucky

Reseller (Distributor) Sales Revenue: $319.8 M
Manufacturer (Supplier) Sales Revenue: $78.9 M
Total Promotional Products Companies: 406
Industry Jobs: 5,916
Percent of Companies that are Small Businesses: 98%

Kentucky General Assembly
Meets: January-Mid-April

Louisiana

Reseller (Distributor) Sales Revenue: $268.8 M
Manufacturer (Supplier) Sales Revenue: $29.8 M
Total Promotional Products Companies: 531
Industry Jobs: 11,357
Percent of Companies that are Small Businesses: 99.1%

Louisiana State Legislature
Louisiana State Senate
Meets: March-June (Odd Years); April-June (Even Years)

Maine

Reseller (Distributor) Sales Revenue: $336.7 M
Manufacturer (Supplier) Sales Revenue: $10.1 M
Total Promotional Products Companies: 137
Industry Jobs: 15,742
Percent of Companies that are Small Businesses: 98.5%

Maine State Legislature
Meets: All Year

Maryland

Reseller (Distributor) Sales Revenue: $482.5 M
Manufacturer (Supplier) Sales Revenue: $22.3 M
Total Promotional Products Companies: 761
Industry Jobs: 14,139
Percent of Companies that are Small Businesses: 98.4%

Maryland General Assembly
Meets: January-Mid-April

Massachusetts

Reseller (Distributor) Sales Revenue: $953 M
Manufacturer (Supplier) Sales Revenue: $548.2 M
Total Promotional Products Companies: 707
Industry Jobs: 23,487
Percent of Companies that are Small Businesses: 96.9%

General Court of the Commonwealth of Massachusetts
Meets: December-June (Odd Years); January-April (Even Years)

Michigan

Reseller (Distributor) Sales Revenue: $2.1 B
Manufacturer (Supplier) Sales Revenue: $842.9 M
Total Promotional Products Companies: 1,047
Industry Jobs: 29,781
Percent of Companies that are Small Businesses: 97.3%

Michigan Legislature
Michigan Senate
Meets: All year

Minnesota

Reseller (Distributor) Sales Revenue: $745.8 M
Manufacturer (Supplier) Sales Revenue: $476.1 M
Total Promotional Products Companies: 908
Industry Jobs: 39,025
Percent of Companies that are Small Businesses: 7.6%

Minnesota Legislature
Minnesota Senate
Meets: January-May (Odd Years); February-May (Even Years)

Mississippi

Reseller (Distributor) Sales Revenue: $343.3 M
Manufacturer (Supplier) Sales Revenue: $18 M
Total Promotional Products Companies: 206
Industry Jobs: 8,695
Percent of Companies that are Small Businesses: 98.1%

Mississippi Legislature
Meets: January-Early April

Missouri

Reseller (Distributor) Sales Revenue: $333.2 M
Manufacturer (Supplier) Sales Revenue: $771.6 M
Total Promotional Products Companies: 858
Industry Jobs: 36,225
Percent of Companies that are Small Businesses: 97%

MO.gov
Meets: January-May

Montana

Reseller (Distributor) Sales Revenue: $5.8 M
Manufacturer (Supplier) Sales Revenue: $1.2 M
Total Promotional Products Companies: 133
Industry Jobs: 1,717
Percent of Companies that are Small Businesses: 100%

Montana Legislature
Montana Senate
Meets: January-Late April (Odd Years)

Nebraska

Reseller (Distributor) Sales Revenue: $87.3 M
Manufacturer (Supplier) Sales Revenue: $924.9 M
Total Promotional Products Companies: 228
Industry Jobs: 14,065
Percent of Companies that are Small Businesses: 98.2%

Nebraska.gov
Meets: January-May (Odd Years); January-May (Even Years)

Nevada

Reseller (Distributor) Sales Revenue: $64.3 M
Manufacturer (Supplier) Sales Revenue: $638.8 M
Total Promotional Products Companies: 725
Industry Jobs: 21,623
Percent of Companies that are Small Businesses: 98.9%

Nevada Legislature
Meets: February June (Odd Years)

New Hampshire

Reseller (Distributor) Sales Revenue: $7.3 M
Manufacturer (Supplier) Sales Revenue: $33 M
Total Promotional Products Companies: 169
Industry Jobs: 6,679
Percent of Companies that are Small Businesses: 99.4%

The General Court of New Hampshire
Meets: January-July

New Jersey

Reseller (Distributor) Sales Revenue: $1.1 B
Manufacturer (Supplier) Sales Revenue: $285 M
Total Promotional Products Companies: 1,806
Industry Jobs: 24,537
Percent of Companies that are Small Businesses: 98%

New Jersey Legislature
Meets: All Year

New Mexico

Reseller (Distributor) Sales Revenue: $4.9 M
Manufacturer (Supplier) Sales Revenue: $13.9 M
Total Promotional Products Companies: 161
Industry Jobs: 3,216
Percent of Companies that are Small Businesses: 98.1%

New Mexico Legislature
Meets: January-March (Odd Years); January-February (Even Years)

New York

Reseller (Distributor) Sales Revenue: $1.4 B
Manufacturer (Supplier) Sales Revenue: $393.2 M
Total Promotional Products Companies: 2,269
Industry Jobs: 75,907
Percent of Companies that are Small Businesses: 97.8%

New York State Assembly
Meets: All Year

North Carolina

Reseller (Distributor) Sales Revenue: $323.9 M
Manufacturer (Supplier) Sales Revenue: $89.9 M
Total Promotional Products Companies: 1313
Industry Jobs: 25,569
Percent of Companies that are Small Businesses: 98.1%

North Carolina General Assembly
Meets: January-June

North Dakota

Reseller (Distributor) Sales Revenue: $11.2 M
Manufacturer (Supplier) Sales Revenue: $503,000
Total Promotional Products Companies: 91
Industry Jobs: 54
Percent of Companies that are Small Businesses: 98.9%

North Dakota Legislative Branch
Meets: January-April (Odd Years)

Ohio

Reseller (Distributor) Sales Revenue: $2 B
Manufacturer (Supplier) Sales Revenue: $362.1 M
Total Promotional Products Companies: 1,496
Industry Jobs: 129,345
Percent of Companies that are Small Businesses: 97.7%

The Ohio Legislature
Meets: All Year

Oklahoma

Reseller (Distributor) Sales Revenue: $69.6 M
Manufacturer (Supplier) Sales Revenue: $2.8 M
Total Promotional Products Companies: 635
Industry Jobs: 11,820
Percent of Companies that are Small Businesses: 99.1%

Oklahoma Legislature
Meets: February-May

Oregon

Reseller (Distributor) Sales Revenue: $34.1 M
Manufacturer (Supplier) Sales Revenue: $95.5 M
Total Promotional Products Companies: 528
Industry Jobs: 10,986
Percent of Companies that are Small Businesses: 98.3%

Oregon State Legislature
Meets: February-Late June (Odd Years)

Pennsylvania

Reseller (Distributor) Sales Revenue: $776.8 M
Manufacturer (Supplier) Sales Revenue: $801.9 M
Total Promotional Products Companies: 1,581
Industry Jobs: 53,604
Percent of Companies that are Small Businesses: 98.5%

Pennsylvania General Assembly
Meets: All Year

Rhode Island

Reseller (Distributor) Sales Revenue: $8 M
Manufacturer (Supplier) Sales Revenue: $36.5 M
Total Promotional Products Companies: 148
Industry Jobs: 4,016
Percent of Companies that are Small Businesses: 95.9%

State of Rhode Island General Assembly
Meets: January-June

South Carolina

Reseller (Distributor) Sales Revenue: $360.1 M
Manufacturer (Supplier) Sales Revenue: $16 M
Total Promotional Products Companies: 565
Industry Jobs: 26,719
Percent of Companies that are Small Businesses: 98.6%

South Carolina Legislature
Meets: January-Early June

South Dakota

Reseller (Distributor) Sales Revenue: $5.1 M
Manufacturer (Supplier) Sales Revenue: $10.3 M
Total Promotional Products Companies: 111
Industry Jobs: 1,504
Percent of Companies that are Small Businesses: 100%

South Dakota Legislature
Meets: January-March

Tennessee

Reseller (Distributor) Sales Revenue: $215.4 M
Manufacturer (Supplier) Sales Revenue: $122.8 M
Total Promotional Products Companies: 807
Industry Jobs: 29,463
Percent of Companies that are Small Businesses: 98.4%

Tennessee General Assembly
Meets: January-June

Texas

Reseller (Distributor) Sales Revenue: $2.3 B
Manufacturer (Supplier) Sales Revenue: $605.5 M
Total Promotional Products Companies: 5,915
Industry Jobs: 113,838
Percent of Companies that are Small Businesses: 99.1%

Captiol.Texas.gov
Meets: January-June (Odd Years)

Utah

Reseller (Distributor) Sales Revenue: $40.2 M
Manufacturer (Supplier) Sales Revenue: $143.3 M
Total Promotional Products Companies: 581
Industry Jobs: 11,295
Percent of Companies that are Small Businesses: 97.4%

Utah Legislature
Meets: January-Early March

Vermont

Reseller (Distributor) Sales Revenue: $11.1 M
Manufacturer (Supplier) Sales Revenue: $5.3 M
Total Promotional Products Companies: 64
Industry Jobs: 937
Percent of Companies that are Small Businesses: 95.3%

Vermont General Assembly
Meets: January-May

Virginia

Reseller (Distributor) Sales Revenue: $438.1 M
Manufacturer (Supplier) Sales Revenue: $56.5 M
Total Promotional Products Companies: 814
Industry Jobs: 28,855
Percent of Companies that are Small Businesses: 98.9%

Virginia General Assembly
Meets: January-February (Odd Years); January-March (Even Years)

Washington

Reseller (Distributor) Sales Revenue: $961.5 M
Manufacturer (Supplier) Sales Revenue: $4.4 B
Total Promotional Products Companies: 775
Industry Jobs: 28,826
Percent of Companies that are Small Businesses: 97.8%

Washington State Legislature
Meets: January-April (Odd Years); January-March (Even Years)

West Virginia

Reseller (Distributor) Sales Revenue: $247 M
Manufacturer (Supplier) Sales Revenue: $1.7 M
Total Promotional Products Companies: 104
Industry Jobs: 6,476
Percent of Companies that are Small Businesses: 99%

Wisconsin State Legislature
Meets: January-March

Wisconsin

Reseller (Distributor) Sales Revenue: $1.2 B
Manufacturer (Supplier) Sales Revenue: $239.1 M
Total Promotional Products Companies: 747
Industry Jobs: 31,365
Percent of Companies that are Small Businesses: 97.3%

Arizona Legislature
Meets: All Year

Wyoming

Reseller (Distributor) Sales Revenue: $333.3 M
Manufacturer (Supplier) Sales Revenue: $7.5 M
Total Promotional Products Companies: 70
Industry Jobs: 3,697
Percent of Companies that are Small Businesses: 98.6%

State of Wyoming Legislature
Meets: January-March (Odd Years); February-March (Even Years)