After 25 years as St Regis Group, the Ontario-based company has rebranded to SRG (PPAI 230188, Platinum), a name that solidifies its expansion beyond awards and into premium giftware and lifestyle products including drinkware, pens, journals, housewares, bags, tech and much more. In March, the company named industry veteran Sergio Munoz as senior vice president of sales for Canada.

SRG continues to increase its focus on sustainability, both in product offerings like unique awards made using bamboo and recycled plastic[RZ1] , as well as in its business practices and operations, such as adopting ePOs and using AI to automate and streamline some sales and marketing functions. And as vice president of compliance and sustainability, Brianna Mazze advocates full-time for sustainability in the industry and helps educate customers on best practices.

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