Sanford B2B/Newell (PPAI 114177, Gold), whose parent company is Newell Brands, is a global leader in writing instruments. The company boasts some of the category’s most popular brand names, including Sharpie markers, highlighters and pens; Paper Mate Ink Joy ballpoint and gel pens; uniball gel pens; Expo dry erase markers; and Parker and Waterman fine writing instruments.

In January 2024, Newell Brands announced an organizational realignment to strengthen the corporation’s front-end commercial capabilities and reshape the organization for a sustainable and long-term competitive advantage. The actions are expected to be largely completed by year’s end.

PPAI 100 Percentile By Category