In July 2023, Cutter & Buck (PPAI 196156, Platinum), a subsidiary of New Wave Group AB, signed a four-year agreement with the Swedish Golf Association. The active lifestyle apparel supplier is now the title sponsor of the Cutter & Buck Tour, a Nordic professional tour for men.

Last August, Mark Alexander became CEO of Cutter & Buck Canada at the company’s Brampton, Ontario, distribution facility. In January, the company added a pair of new sales reps to its Canadian team.

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