This is the first year on the PPAI 100 list for Austin, Texas-based DiamondBack Branding (PPAI 655170, Gold), which has been in business since 2012 and entered the promo industry just 10 years ago. Founder William Lovelace, who started making and selling handcrafted pens in high school, transformed his skills into the business that now sells a wide selection of drinkware, barware, coolers and other gear from Igloo, Yeti, Swig and other top brands.
The company credits partnerships for the growth its experienced over the past year as well as new website implementations. This year, the company also earned A+ Supplier and A+ Decorator ratings from SAGE.
PPAI 100 Percentile By Category
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Tomax (PPAI 113176, Gold) earned just over $10 million in 2024 to snag the No. 100 and final spot on our list. Earlier this year, Tomax, was one of the VIP supplier partners to win a Shining Star Award from distributor AIM Smarter. The privately owned company, located near Los Angeles, California, was founded in 1990 as a source for power banks, Bluetooth speakers, cables, adapters, Qi wireless charging, smart home devices, computer and mobile accessories, and tech gift sets.
The company says what sets it apart from other suppliers is that its primary factories deal directly with the retail channel, which grants Tomax the ability to sell brand quality promo products.
PPAI 100 Percentile By Category
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Fey Promo (PPAI 113944, Silver) was founded by John Fey in 1965 as a small manufacturer of vinyl products. By 1969, it had expanded to producing notebooks and folders, and as the years rolled on, Fey grew its product line by acquiring Reflectix, Molenaar and MagnaTel. Today, the company continues to design, manufacture and decorate products in its facility in Edgarton, Minnesota.
Still family-owned and operated, the company boasts a team of talented professionals who helped it earn a spot on PPAI’s coveted list of the Greatest Companies To Work For in 2023 and 2024.
PPAI 100 Percentile By Category
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FIEL (PPAI 190714, Silver) missed making last year’s list but in 2024 it grew revenues by 11.1 percent to snag the No. 87 spot on this year’s roster. FIEL is an acronym for Fairdeal Import & Export Ltd. in Mississauga, Ontario. For the past 30 years it has been an importer and manufacturer of soft signage display products – tablecovers and runners, retractable pop-up banners, advertising flags – and soft goods such as blankets, towels, bandanas and aprons.
The company’s standard production time is five working days, and it also offers guaranteed one-day, two-day and three-day production SKUs.
PPAI 100 Percentile By Category
Fossa Apparel (PPAI 330885, Silver), based in Fremont, California, specializes in stylish, retail-inspired apparel. It is a woman-owned and minority-owned company founded in 2007 by Michelle Chen and her parents Judy and Andy. Being recognized as one of PPAI’s Greatest Companies to Work For in 2024 was a huge honor and a highlight of the year, the company says.
Last year Fossa continued to develop its PromoStandards webservices, added Order Status and Order Shipment Notification services, and adopted tools such as Hubspot CRM and the ClickUp Project Management Platform. The company also made a commitment to use PFAS-free water resistance coating exclusively in its products moving forward.
PPAI 100 Percentile By Category
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Since Les Dorfman took over as president of Galaxy – More Than Balloons (PPAI 113835, Gold) the company says that it has taken strides to evolve into a culture that fosters a more caring work environment. Founded in 1990, the Cleveland-based supplier has won PPAI Pyramid awards and has found itself on the PPAI 100 list in large part due to its high marks in Growth and Industry Faith.
PPAI 100 Percentile By Category
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PPAI 100 is an exclusive, research-backed ranking of the 50 leading distributors and the 50 leading suppliers in the promotional products industry. Companies are scored based on a variety of metrics.
The Magnet Group (PPAI 338534, S11) has earned its reputation as a dependable and innovative supplier, and has grown by leaps and bounds in the past decade with the addition of dozens of new product categories and brands, such as Senator Pens and Castelli.
In recent months, the Washington, Missouri-based company has added numerous new hires including industry veteran Steve Parker as regional sales manager. It has also promoted many individuals such as Nikki Hudson to customer success lead, Matt McCluggage to senior sales manager, and Gigi Robles and Angela Caldwell to regional inside sales lead West Coast and Midwest, respectively.