The Specialty Advertising Association of California (SAAC) has decided to alternate the location for its annual trade show, SAAC Expo, the largest of its kind in California. This year the show was held in San Diego. In 2020, SAAC is moving it to the Anaheim Convention Center for the first time. Dates for the show are August 6-7, 2020. In 2021, SAAC Expo will move back to San Diego on August 12-13, 2021. The show is also transitioning to a Thursday/Friday schedule, making each location more attractive as a destination event for attendees and exhibitors. The second day of the show will include an invited client component where distributors can invite their customers to walk the show floor.

“On behalf of the SAAC board of directors, we are excited to provide our membership with an all new SAAC Expo experience. By alternating venues, we can bring together the industry’s top professionals all under one roof and in locations that best serve our suppliers and distributors,” says Tara Villanueva, incoming SAAC board president. “The board would like to thank our members for the continued support and dedication to the regional association. Please mark your calendars and join us. We are looking forward to seeing you all soon.”

SAAC’s mission is to support the California promotional products industry by engaging and meeting the needs of industry professionals and the businesses they serve. Alternating the host city for the annual trade show allows the association to best serve the geographically diverse membership most conveniently.

“Having the SAAC Expo alternate locations would be a great thing to look forward to each year,” says SAAC member Ray Jimenez of The Magnet Group. “Alternating locations could increase the attendance based on the geographical location of the show. I know several LA County and Orange County distributors would be excited to have the show in Anaheim. Plus, the Pacific Surfliner stops right in the heart of the action of both locations, making them easily accessible destinations for distributors.”

Exhibitors that register before December 31, 2019 will be included in the early space assignment and eligible for an early-bird discount. Distributors will be invited to register and invite their clients in the spring of 2020. Click here for show details.