Every June in the United States is Pride Month, a time to support the LGBTQI+ community and honor their voices and experiences. While many companies rebrand their social media pages with candy-colored hues during June, brands can create more memorable connections with logoed products.
LGBTQI+ consumers are more likely than members of other groups to seek out brands that represent them and include them, according to a report from Kearney. These consumers typically have higher median household incomes than non-LGBTQI+ households ($92,000 vs. $86,000) and account for about $1 trillion of the nation’s disposable income.
Whether your clients are participating in local Pride events, highlighting employees’ stories, or they want to promote a supportive and inclusive work environment, promotional products can help them show up in meaningful ways during Pride Month. Keep reading this issue of Promotional Consultant Today for a few ideas.
Plan For This Promo:
What: Pride Month
When: June
All The Colors Of The Rainbow
Ideal for Pride Month, the Rainbow Crossbody Tote features an adjustable shoulder strap, a zippered main compartment and a zippered front pocket. Fill it with other promotional products for a valuable gift to celebrate diversity.
PCNA / PPAI 113079, S15 / www.pcna.com
Write On
Businesses can keep cups of the colorful Rowe Dart Pens in conference rooms, board rooms and lobbies. These recyclable pens are made from post-consumer recycled plastic bottles and write in black ink.
Hit Promotional Products / PPAI 113910, S13 / www.hitpromo.net
Sun’s Out
Brands participating in Pride rallies, concerts or festivals can hand out Naples Sunglasses to eventgoers. Available in a swath of rainbow shades, these UV 400 sunglasses provide nearly 100 percent protection from both UVA and UVB light.
Gold Bond, Inc. / PPAI 113974, S10 / www.goldbondinc.com
Taste The Rainbow
The Pride Sugar Rush Candy Box features a colorful assortment of retail-packaged candy, including M&Ms®, Starburst® and gummi bears. Whether shipped directly to employees’ homes or distributed in the office, these logoed boxes help companies recognize diversity and show respect for all.
Midnite Snax / PPAI 113793, S3 / www.midnitesnax.com
Colorful Confetti
The Rainbow Confetti Mood Cup makes a fun Pride giveaway from festival vendors and restaurants. A confetti pattern changes colors with ice-cold liquids. It’s top-shelf dishwasher safe and comes with an optional lid.
Aakron / PPAI 111082, S10 / www.aakronline.com
Compiled by Audrey Sellers
