PPAI’s publications team is conducting its annual readership surveys this month to evaluate how members read and use PPB magazine, PPB Newslink and Promotional Consultant Today (PCT). Three multi-question surveys, one for each publication, were emailed on June 7 to three separate subscriber lists, so recipients will get only one of the three surveys. PPAI asks subscribers to watch for the email and to take five minutes to complete and submit their responses to help the team improve the content and usefulness of the publications.
“The feedback we get from our members through these surveys is extremely valuable in helping us develop content and refine improvements to the publications, so we are grateful to those who will take a few minutes to respond,” says Tina Berres Filipski, director of publications/editor.
As a thank-you, respondents can opt to be entered for a chance to win a $50 Visa gift card. The deadline to submit survey responses is June 30.