(Editor’s Note: PromoWire by PPAI Media is a running digest of updates from organizations around the promotional products industry. PPAI Media will consider newsworthy entries submitted by any member organization.)

May 2

iPROMOTEu Names Dave Saracino Senior VP Of Affiliate Sales And Support

Wayland, Massachusetts-based distributor iPROMOTEu (PPAI 218870, Platinum) – the No. 13 distributor in the inaugural PPAI 100 – has brought industry veteran Dave Saracino onto its executive team as senior vice president of affiliate sales and support, effective May 6.

Saracino has a long history in the promo industry.

  • He held marketing and sales leadership roles of increasing responsibility for more than 35 years with Koozie Group (previously BIC Graphic), retiring from the supplier in 2020.
  • He returned to the industry in 2021 and has helped develop corporate strategy focused on enhancing revenue, culture, and EBITDA in executive positions with suppliers like Charles River Apparel.
  • Most recently, he served as chief revenue officer at supplier All American Writing Instruments (PPAI 113946, Silver).

“I’ve had the pleasure of working closely with iPROMOTEu as a supplier partner for years and have always appreciated how the organization prioritizes the success of its Affiliates, staff and vendors,” Saracino says. “Moving to the distributor side of the industry is an exciting new challenge, and I look forward to joining the executive leadership team in strengthening their collaborative culture and advancing the growth of the iPROMOTEu Affiliate network.”

In this role, Saracino will lead the iPROMOTEu Affiliate Sales Development and Support teams, directly reporting to iPROMOTEu’s Chief Executive Officer, Lori Bauer.

  • In addition to accelerating growth within the network, he will spearhead new initiatives to ensure all Affiliates have the support they need to succeed.

“After an extensive candidate search, our team concluded that Dave’s ability to lead people, build relationships, cultivate a winning culture, and produce sales results make him a perfect fit for this role,” Bauer says. “I am confident he will bring tremendous value to iPROMOTEu Affiliates and our organization as a whole, further rounding out our already stellar executive leadership team, and infusing it with additional expertise that will drive our company forward as an even stronger powerhouse in the industry.”

PromoCentric Expands To NY Metro Area With Glazer Promos Acquisition

PromoCentric (PPAI 332985, Plus), in Newmarket, New Hampshire, has acquired Mahwah, New Jersey-based Glazer Promos.

  • The strategic move strengthens and solidifies PromoCentric’s position as a leading promo marketer in the Northeast. It also brings together a wealth of in-house capabilities under one roof, including creative concept development, production and fulfillment.
  • PromoCentric and Glazer Promos share a fundamental belief in building strong client relationships and surpassing expectations.

“I’m honored that Trish and the entire team at Glazer Promos have chosen to join forces with PromoCentric.” says Justin Gray, CEO of PromoCentric. “We’ve admired their reputation for exceptional service. Our businesses are perfectly aligned and together, we’ll offer an even wider range of products and expertise to elevate our client’s experience. This merger helps PromoCentric to expand geographically and our in-house services will complement Glazer’s client base immensely. Stay tuned for exciting updates as we integrate our teams and offerings!”

Trish Glazer, owner of Glazer Promos, shares the enthusiasm. “We’re excited to embark on this new chapter with PromoCentric. Combining resources allows us to provide our clients with a truly comprehensive solution, deeper industry expertise, and a streamlined approach. We look forward to working with the PromoCentric team to continue delivering exceptional service and innovative promotional solutions.”