PromoEQP (PPAI 604368, Standard Plus) has promoted Cheryl Frerichs to executive director of distributor subscriptions. She was previously distributor subscriber specialist.

• In her elevated role, Frerichs will assume responsibility for the continuity and development of PromoEQP’s distributor-driven associative model.
• Prior to joining PromoEQP last May, Frerichs was in sales for supplier Logomark and previously owned and operated a distributor company and a trophy and awards business.

“In her time with PromoEQP Cheryl has shown a passion and dedication to making PromoEQP work better for the distributor,” says Jeremy Chacon, PromoEQP’s vice president of business development and advancement, “and we fully expect that this will only make PromoEQP better by allowing her the freedom to focus solely on enhancing and building the distributor network.”

Frerichs says, “I’m proud to be part of PromoEQP’s future. I have had the opportunity to fully experience what the industry has to offer distributors and am thrilled with the opportunity this new role provides to help PromoEQP become an indispensable asset for our distributors.”