Proforma (PPAI 196835), headquartered in Cleveland, Ohio, held its first annual technology user conference at the Gaylord Palms Resort & Convention Center in Orlando, Florida, July 21-24. The Envision User Conference brought together thought leaders, technology innovators, executives, supplier partners, current affiliate owners and prospective affiliate owners seeking to improve their organization using the distributor’s business management platform.

“Business success powered by technology is the future of this industry,” says Proforma CEO Vera Muzzillo. “Our annual Envision User Conference provides the forum for us to work hand in hand with our affiliate owners to provide the right combination of technology, data, training and support to ensure our owner’s success.”

Over 100 affiliates were in attendance and had an exclusive opportunity to meet Proforma’s 75-member internal technology team to discuss the newest system updates on Proforma’s $12 million business management technology platform.

“Affiliate owners and their team members who attended the Envision User Conference learned the latest best practices for using our technology to drive sales and marketing results,” adds Brian Carothers, Proforma’s chief technology officer. “Also, participants had the chance to network with other early adopters of the system and share ideas for even better ways to leverage the unique business intelligence and powerful workflow capabilities of ProVision to drive their business success.”

The ProVision System has been in development for more than four years. The first beta users began entering orders more than three years ago, and the system entered the pre-release phase last fall.