Proforma (PPAI 196835, D13) recently held its PROmentum Q4 Kickoff Event to provide Proforma owners, sales reps and team members with momentum and motivation to head into fourth quarter 2020. The meeting, which was held virtually on September 15-16, was attended by more than 600 members of the Proforma family.

Kicking off PROmentum 2020, Vera Muzzillo, CAS, Proforma’s CEO, delivered a state of Proforma address highlighting the organization’s strength and stability as a result of its successfully pivot amidst the recent challenges of COVID-19. One key pivot strategy discussed was an immediate shift to understanding and delivering PPE items, prompting a surge of new customer business and new relationships. This pivot strategy, along with others in technology, marketing, supplier relations and ecommerce, provided the foundation for the success stories shared by Proforma owners in one of the event’s best-attended sessions, “Pivot to Success Stories that Will Change Your Momentum.”

Additional agenda items included a session on momentum and motivation delivered by founder Greg Muzzillo; an introduction to new fourth-quarter marketing and vendor campaigns initiated by the organization’s Owner Advisory Council, and an ecommerce presentation focused on the importance of understanding how the right ecommerce solution can power through challenging times. Each day also offered interactive Supplier Roundtables for event attendees looking for new strategies and new product selling ideas.