Pricing Elasticity Insights from End Buyers | June 2025

These quick updates were provided to PPAI’s Product Responsibility Action Group during its August 2025 meeting by Rick Brenner, Product Safety Advisors, and Karolyn Helda, QIMA:

How many times have you built great rapport with a contact, only to find out they’re not the one calling the shots? It’s frustrating to realize you’ve invested time and energy only to learn you’re pitching to someone who doesn’t have any decision-making power. In many cases, decision-makers are C-level executives, and depending on the […]

Cracker Barrel’s recent logo redesign sparked conversation, but for the wrong reasons. In simplifying, it stripped away the nostalgia, warmth and authenticity that made the brand beloved. Within days, after an uproar from loyal diners, the company reversed course. This isn’t just a story about fonts or barrels. It’s about what happens when a heritage […]

The U.S. Court of Appeals for the Federal Circuit ruled Friday that many of President Donald Trump’s global tariffs on imports are not legal and that he does not have unlimited authority to impose taxes on all countries. Since entering office, Trump has threatened and executed a flurry of tariffs on many countries as part […]