PPEF: Supporting Students

When SCOTUS ruled that President Donald Trump didn’t have the authority to impose global tariffs under the International Emergency Economic Powers Act, it was made clear that Trump’s administration would look to alternative routes to issue similar levies on foreign imports. The president did so under Section 122 of the Trade Act of 1974, issuing new, temporary […]

Kicking off The PPAI Expo 2026, PPAI President and CEO Drew Holmgreen, CAS, unveiled the organization’s 2026–2030 Strategic Plan, a five-year framework designed to sharpen the industry’s positioning, strengthen its sense of community and equip members for sustained success in an increasingly competitive marketing landscape. The plan, developed through a months-long process involving PPAI’s Board […]

“I wish I lived during precedented times.” No one knows who said it first, but it’s become something of a common refrain and joke these days, as we are so often reminded of the “unprecedented” nature of a current event. And yet, it cannot be overstated just how unprecedented the current situation is involving tariff […]

For years, much of the branded merchandise industry was built around forecasting, inventory risk, minimum orders and decorated stock purchased in batches. That model still has value, but it’s no longer the only path to growth. A more powerful model is emerging: print on demand. POD may be one of the largest untapped growth opportunities […]