PPEF: Supporting Students

In the 1940s, a group of advertisers from the Screen Advertising World Association wanted their advertising films to be recognized in the same way that traditional films are recognized at the Cannes Film Festival. So, they created their own festival, known as the International Advertising Film Festival at the time. The event has evolved to […]

PPAI’s 2026 Strategic Plan – meant to affirm the Association’s mission into day-to-day purpose carried out over the next five years – includes a Priority Lane that focuses on Sustainability and Responsibility. That priority lane, which weaves through all three pillars and the entire foundation of the Strategic Plan, states that PPAI will “champion a […]

In honor of the U.S. Semiquincentennial, America’s Time Capsule was buried on the Fourth of July at Independence National Historic Park in Philadelphia. The capsule, which will remain buried until 2276, contains nearly 200 items contributed from all three branches of the federal government, all 50 states, Washington, D.C. and five U.S. territories. “As commissioners, […]

Sara Salazar, founder and brand strategist at Las Vegas-based distributor BrandRave Marketing, and Kash Herbert, director of global product development and quality assurance at S&S, PPAI 100’s No. 2 supplier, were selected as this year’s recipients of the WLC First-Time Attendee Scholarship. Funded by money raised at WLC 2025, the scholarship covered registration, lodging and up to a $500 […]