Kicking off The PPAI Expo 2026, PPAI President and CEO Drew Holmgreen, CAS, unveiled the organization’s 2026-2030 Strategic Plan, a five-year framework designed to sharpen the industry’s positioning, strengthen its sense of community and equip members for sustained success in an increasingly competitive marketing landscape.
The plan, developed through a months-long process involving PPAI’s Board of Directors, staff and member input, is intended to be both aspirational and operational – articulating where the branded merchandise industry should be headed, while outlining how PPAI will help get it there.
The framework for the new plan was developed with support from strategy and change consultancy Coraggio Group. Visually, its structure takes the form of a pyramid, with PPAI’s new vision statement as its apex, and supported by a strong association at the foundation.
Strengthen Community
The heart of the plan is organized around three strategic pillars, which define PPAI’s core imperatives for the next five years.
One of those pillars is Strengthen Community, which centers on uniting the marketplace through shared purpose, leadership development and deeper connections. Initiatives outlined in the plan include expanded volunteer and regional association support, next generation workforce development and signature experiences to bring members together.
“I’m excited about the Association’s clear commitment to strengthen the branded merchandise community at every level,” says Kara Keister, MAS, owner of Ohio-based distributor Social Good Promotions and Regional Relations Committee liaison to the PPAI Board of Directors.
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“Thought and effort were put into giving all members – distributors, suppliers and business services providers – a shared vision to elevate the value of what we do and how we tell our story. Throughout the process, I saw clarity in the message and measurable outcomes, which will set our industry up for the future.
Kara Keister, MAS
Regional Relations Committee Liaison
Keister emphasizes that regional associations play a vital role in the branded merchandise community, with the ability to bring PPAI’s strategic vision closer to our members at the local level.
“The next five years will focus on community building and volunteer leadership, empowering regional leaders to continue delivering meaningful education, fostering collaboration and creating strong member connections,” Keister says. “Investing in our regional network will build community and strengthen the industry.”
