Peerless Umbrella, headquartered in Newark, New Jersey, has signed an exclusive deal with Weatherman to be the sole provider of Weatherman umbrellas to the promotional products industry. Initially Peerless will offer two styles in the line’s most popular colors, and more styles and colors will be added as the partnership evolves.

Weatherman was created by meteorologist Rick Reichmuth. After years in the field covering severe weather events, Reichmuth was looking for an umbrella that met his standards. When he couldn’t find one that had all the features he wanted, he decided to design it himself. The Weatherman is built to stand up to extreme weather conditions and offers a lifetime warranty. Weatherman has previously partnered strategically with companies in the golf space, including Arnold Palmer Enterprises, Folds of Honor, the PGA of America and PGA TOUR, and its custom designs have been seen from the Ryder Cup to the recent Olympic games in Tokyo.

“Peerless has been in business for nearly 100 years and has set the standard for what a quality umbrella should look like,” says Peerless Umbrella National Sales Manager Dan Edge. “It is an honor to now bring such a well-known, high-quality retail brand umbrella into our line, and to work with a company that shares our love for impeccable craftsmanship.”

Tyler Kupper, partner and chief revenue officer of Weatherman, adds, “We’ve been able to witness firsthand the attention to detail and workmanship that Peerless puts into the production and design of their products. Since Weatherman’s inception, we’ve seen a large number of requests for co-branded and custom umbrellas but found ourselves limited by bandwidth to meet demand. We’re optimistic about our partnership with Peerless and are excited about the partnership as it allows us to meet demand at scale and continue to grow.”