Nadel (PPAI 107145, Platinum), PPAI 100’s No. 12 distributor, has announced another acquisition after its recent acquisition of All Branded Group.

Now, the Los Angeles-based company has acquired Tugboat (PPAI 156642, Silver), a 34-year-old distributorship based out of Napa, California.

From our very first conversations, it was clear that Tugboat shared the same values that define Nadel.”

Debbie Abergel

Chief Strategy Officer, Nadel

“From our very first conversations, it was clear that Tugboat shared the same values that define Nadel – putting clients first, building lasting relationships and believing branded merchandise can create meaningful human connections,” says Debbie Abergel, chief strategy officer at Nadel.

The acquisition strengthens Nadel’s position by combining Tugboat’s entrepreneurial creativity and specialized fulfillment expertise with Nadel’s global sourcing network, technology platform, international logistics, warehousing capabilities and strategic brand consulting services, the companies say.

Ask anyone in the industry about Nadel, and the answer always starts the same way: ‘They’re best-in-class.’”

Gavin Long

Co-Founder, Tugboat

“Ask anyone in the industry about Nadel, and the answer always starts the same way: ‘They’re best-in-class.’ We couldn’t agree more – Craig, Debbie, Marco and the entire Nadel team have built an unbelievable organization, and we cannot be more excited to come on board,” says Gavin Long, co-founder of Tugboat.

“We share the same cultural DNA which is a huge win for our clients, our team and everything we’ve built over the past three decades. [Nadel’sl global reach opens up so many new possibilities for what we can build together. The future is bright.”