The PPAI Expo is returning to Las Vegas in January—and so is skucon, the one-day education-based experience produced by communsku that’s taking place on Sunday, January 9, 2022. The big news is that the upcoming program is being offered both in-person in Las Vegas and also virtually, so those who haven’t already registered (the conference recently sold out) can attend virtually.

commonsku’s Co-Founder Mark Graham and Chief Content Officer Bobby Lehew recently talked with PPAI about the event’s new hybrid design and what attendees can expect in PromoTalks’ latest podcast. Listen to the free, 26-minute podcast here and on Spotify and Apple Podcasts. Find all PPAI PromoTalks podcasts here.

This year’s skucon features a roster of exciting speakers including Davis Smith, founder and CEO of outdoor and lifestyle brand Cotopaxi, and Aaron Draplin, founder of Draplin Design Company, whose clients include Nike, Wired, Patagonia and other high-profile brands.

In the podcast, Graham and Lehew also discuss what goes into designing a program like skucon and share some of their personal favorites about this popular event that’s been offered in conjunction with The PPAI Expo since 2015. For details and registration, visit