Logomark (PPAI 110898, S12) has recently sponsored its first adoption of a service dog through Shelter to Soldier. This California 501(c)(3) nonprofit adopts dogs from local shelters and trains them to become psychiatric service dogs for post‐9/11 combat veterans suffering from post‐traumatic stress disorder, traumatic brain injury and/or other psychological injuries associated with traumatic service experiences.

The Perka, iCool and Work brands from Tustin, California-headquartered Logomark are official sponsors of Shelter to Soldier, and a portion of all proceeds is donated to the organization. The supplier’s first adopted canine is a one-and-a-half-year-old black and brown male German Shepherd, described as having a charming energy, as well as being affectionate, relaxed, bright and a great candidate for Shelter to Soldier’s psychiatric service dog training program.

“We are excited to adopt our first service dog that will be trained to assist a veteran in need. Our veterans have done so much for our country and my hopes are that through this initiative, we help raise support and more awareness about the hurdles our veterans face when they return from duty,” says Trevor Gnesin, CEO of Logomark.

Logomark also conducted a contest to name the newly adopted service dog. It received more than 500 entries from its clients, with some of the most popular names including the military-inspired “Trooper,”“Ranger,” “Sarge,” “Major” and “Hero,” and the promo industry inspired-names “Perka,” “Logo,” “Mark/y” and “WIP, for Work, iCOOL and Perka.”

As an owner of four rescued German Shepherds himself, Logomark COO Clive Goldberg was chosen to select the name. “I was touched by all the thoughtful submissions, and it was a difficult decision, but the name that I kept returning to was ‘Scout.’ A scout’s role in the military is to act as the eyes and ears, and this type of security function directly plays into a service dog’s role.”

With 11 submissions for the name “Scout,” Kelsey Schwartz from distributor Print Globe was the earliest entrant and named the winner of a Perka Granada Water Bottle and a Work Pro Backpack. Twelve minutes later, Teresa Brown, from distributor Bensussen Deutsch & Associates also submitted the name Scout and has won a Perka Dashing Water Bottle.

To make Scout’s adoption possible, Shelter to Soldier worked closely together with I Stand With My Pack, a registered 501(c)(3) nonprofit providing global assistance to save the lives of animals and prevent animal suffering and cruelty.