Remember your COVID sourdough? You didn’t go it alone: 2020 was a record-breaking year for home cooking. According to Kansas State University, 70% of U.S. households were the main food preparation spot for 80% meals. In 2019, the same survey found that to be the case in just 30% of homes.

The kitchen is open—at home. Most Americans (71%) plan to cook more beyond the pandemic, according to research from marketing firm HUNTER. A survey from PricewaterhouseCoopers says home cooking adds to quality of life.

While consumers research recipes and meal prep, distributors can offer their clients useful kitchen tools for their next campaigns.

Here are four products end users will want to keep handy in the kitchen:

The 16-ounce S’well Ice Cream Pint Cooler, with triple-layer, vacuum insulation, keeps pints frozen and hands warm for hours on end. Simply drop in a pint, close the lid and go. Then eat or serve directly from the cooler. It’s perfect for picnics in the park, backyard BBQs and movie night.

Zing Manufacturing / PPAI 517185, S2 /


This three-in-one avocado tool splits, pits and slices safely and efficiently. It has a large imprint area and fits into a kitchen drawer easily with its flat design. Hand washing recommended.

Beacon Promotions, Inc. / PPAI 113702, S10 /


This digital kitchen scale has high-precision sensors for accurate dry and liquid measurements. The slim food scale is constructed with food-grade stainless-steel surface, ABS plastic and textured, non-slip feet. With the flat panel design, end users can easily wipe to clean and store.

Starline USA, Inc. / PPAI 112719, S10 /


This ultra mini grater is not designed for cheese; end users can actually use it for nutmeg, ginger, garlic, or as a novelette item that will be sure to bring a smile to a food lover.

Diversified Quality Kitchenware By Ball Pro / PPAI 113710, S4 /