The 33rd annual Hong Kong Gifts & Premium Fair expects to welcome nearly 4,360 exhibitors from 34 countries and regions on April 27-30 at the Hong Kong Convention & Exposition Centre, making it the world’s largest event of its kind.

Organized by the Hong Kong trade Development Council and The Hong Kong Exporters’ Association, the show features various zones showcasing quality gifts and premiums, and selected winning pieces from the Hong Kong Smart Design Awards.

Among the education sessions on April 28 are Pantone experts who will discuss the impact of colors on design, and a presentation by PPAI Board Chair Dale Denham, MAS+, and President and CEO Paul Bellantone, CAE, offering insights and how-tos on capturing opportunities in the American market.

The show is one of four running at the venue later this month. The others are the Hong Kong Houseware Fair and Hong Kong International Home Textiles and Furnishings Fair, April 20-23, and the Hong Kong International Printing & Packaging Fair, which runs concurrently with the Hong Kong Gifts and Premium Fair on April 27-30.