Distributor Fully Promoted (PPAI 240143), based in West Palm Beach, Florida—previously known as EmbroidMe—celebrated its first-ever location’s reopening under the new brand on January 24. Guests learned about the West Palm Beach location’s new services, which have expanded from specializing in custom-branded apparel to include a more robust list of marketing services. An official ribbon cutting ceremony with the Palm Beaches Chamber of Commerce kicked off the celebration.

The recent business name change from EmbroidMe to Fully Promoted was made to better describe the full breadth of product and services offered to the local business community. The brand recognized a growing need for added marketing capabilities that went beyond customized apparel and promotional products. Fully Promoted will continue to offer these services along with other promotional products, printing services and digital marketing.

“Fully Promoted takes the best of what we offered as EmbroidMe and leaps us forward on a faster growth trajectory,” says Joe Loch, president of Fully Promoted. “Our new vision was established to provide significant benefits for our customers and franchise owners, allowing them to succeed together.”

Franchise business owner Ben Bassett has been a resident of the Palm Beaches for over 30 years and was employed as an engineer and a division general manager by C-MAC Industries prior to launching his own business. Bassett believes the name change broadens the scope of marketing services to encompass all that the brand has to offer.

“We take pride in helping our clients grow their brand awareness through ongoing local business partnerships while delivering superior quality and customer service. Making the switch from EmbroidMe to Fully Promoted provides us and our clients with even more tools to accomplish this,” adds Bassett.