Expo East’s Power Luncheon introduces sales professionals to the future of social media. Aimed at industry members wanting to stay on the forefront of current technology, the Power Luncheon, featuring technology strategist Crystal Washington, is the premier event in the extensive education schedule coming to Atlantic City’s Atlantic City Convention Center, June 12-14.

Research shows most consumers in the U.S. use some sort of social media. Powerful Google search functions paired with sites like LinkedIn, Facebook and Twitter are making prospecting and relationship building easier. Expo East’s Power Luncheon explores using technology for prospecting, gaining referrals and inbound marketing.

Keynote speaker Washington brings her background in leveraging technology to increase profits and productivity to Expo East. She is the owner of CWM Enterprises, a social media instructional brand aimed at training everyone from Millennials to Baby Boomers in strategically using social media and apps for sales, marketing and general efficiency. She has collaborated with Google, Microsoft, GE and other companies in the U.S., as well as Europe and Africa, and has appeared in The Huffington Post, Entrepreneur Magazine, Glamour Magazine, Bloomberg Business Week and The Associated Press.

Washington is also the author of One Tech Action: A Quick-and-Easy Guide to Getting Started Using Productivity Apps and Websites for Busy Professionals, and The Social Media Why: A Busy Professional’s Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter, YouTube, Pinterest, Google+ and Blogs for Business.

Expo East 2017 is bringing the high-quality, diverse education opportunities to the Atlantic City Convention Center that industry professionals have come to expect from PPAI’s trade shows, conferences and events. With 30 sessions across seven tracks—Strategies & Solutions, Corporate Responsibility, Industry Essentials, Marketing & Advertising, Decorate, Sales & Service and Technology—Expo East attendees can pick the right classes to expand their professional playbook, explore new opportunities and move their careers ahead.

Power Luncheon: The Future of Social Media for Sales Professionals

Monday, June 12, 12 – 1:30 pm

Room 412, Level 4

MAS: 1 point

Tickets can be purchased with Expo East registration or added on to an existing registration.

Session fees: $40 (members), $80 (nonmembers)