commonsku (PPAI 552077) has announced that David Shultz has been named its new chief partnerships officer. 

  • commonsku is a cloud-based CRM, order management and social collaboration platform tailored to the promotional products industry.


Since 2020, Shultz has served as vice president of supplier partnerships at the Toronto-based firm. In his new role, he’ll be expanding partnerships beyond suppliers to include tech providers, logistics pros, payment processors, print-on-demand platforms, marketing services and more.

What excites me is the chance to unify all of these relationships – suppliers, service providers and tech partners – into one unstoppable network.”

David Shultz

Chief Partnerships Officer, commonsku

“What excites me is the chance to unify all of these relationships – suppliers, service providers and tech partners – into one unstoppable network,” Shultz says. “Together, we’ll create more value for distributors, more opportunities for suppliers and more ways to move the industry forward.”

Shultz Background

Before joining commonsku, Shultz spent nearly 20 years at DistributorCentral, where he held senior leadership roles including vice president of operations.

“Connected partnerships have always been at the heart of the commonsku’s ethos,” says Catherine Graham, CEO of commonsku.

Catherine Graham Headshot
Dave’s vision and leadership have already transformed how suppliers engage and grow on the platform.”

Catherine Graham

CEO, commonsku

“Dave’s vision and leadership have already transformed how suppliers engage and grow on the platform. Now, with this expanded role, he’s going to unlock the next wave of growth, helping us build the most dynamic partner ecosystem in the industry.”