Promotional apparel is figuring prominently in a new campaign dedicated to end homelessness for U.S. military veterans. The campaign, Make Camo Your Cause, is designed to create awareness for the mission of U.S. VETS, a nonprofit, GuideStar platinum-level charity focused on ending homelessness for veterans in the U.S. The campaign was launched at an online National Salute Gala on November 10, hosted by the nonprofit.

Proceeds from the sale of camouflage products, including t-shirts, hoodies, tanks, a sweatshirt and a tote bag, all featuring the HONORUSVETS logo, will go directly to U.S. VETS. The merchandise is being fulfilled through Merch by Amazon.

Nearly 38,000 veterans experience homelessness, accounting for approximately nine percent of all homeless adults, says the organization’s website. Founded by veterans, U.S. VETS supports more than 20,000 veterans each year with services such as job placement, counseling, permanent housing placement, direct outreach and meals.

The Make Camo Your Cause campaign is supported by premium partners FOX Corporation, Navy Federal Credit Union, The Home Depot, United Talent Agency and premier partners Blue California, FOX News Media, FOX Sports, the LA Rams, Mercury Air Group and World Gym, along with 16 promotional-level partners.

To help promote the campaign and commemorate Veterans Day, Fox News anchors and hosts have been wearing the camouflage logoed gear on-air all week and directing viewers to the U.S. VETS website in on-camera mentions. The campaign is also being promoted on the company’s social media and digital platforms.