Specialty Advertising Association of California (SAAC) has selected PPAI® to provide the regional association with management services. SAAC will continue to work under the stewardship of its board of directors and will maintain autonomy and a 501(c)(6) not-for-profit status as a professional trade association. A dedicated PPAI representative will serve as SAAC’s executive director and will be supported by additional staff resources.

“We are incredibly excited to partner with PPAI as our chosen association management company,” says SAAC Board President Rhett Todd. “The level of support PPAI will provide is much more robust than that of a standard association management company. They are on the forefront of legislative and regulatory matters, and we believe working together in California will not only be beneficial for SAAC members but will ultimately help pioneer initiatives that will positively affect the industry at large.”

PPAI and SAAC operate under separate missions designed to serve the promotional products industry at the international and regional levels, respectively. This shared vision and natural alignment strengthens the presence of SAAC in the region, while creating more opportunities for SAAC and PPAI members.

PPAI will immediately begin work with SAAC and its board to bring the news of this partnership to SAAC members. SAAC members are invited to join the SAAC board and PPAI leadership at the board installation dinner on March 7 at Café Santorini in Old Town Pasadena. Details are available on the SAAC website.

Read more on this story in today’s PPB Newslink.