Multi-line rep firm BrandSource Incentives (UPIC: brandz) has announced an alliance with Mukilteo, Washington-based Koval-Williamson (UPIC: K555084), a retail manufacturer’s representative agency that expanded into the premium and incentive channel in 2012. BrandSource, headquartered in Seattle, and Koval-Williamson will combine their resources to service the incentives industry in the Northwest U.S.

“This is a strategic alliance combining the resources of our two organizations to improve service and product options for our customers and to increase sales staff and volume for the valued suppliers we represent,” says BrandSource President Vilia Johnson.

The alliance does not involve a sale or change the ownership of either organization. Administration and customer service personnel will be based in Koval-Williamson’s Mukilteo headquarters effective October 1.