Bensussen Deutsch & Associates, LLC (UPIC: BENS0002), has announced a five-year sports merchandising partnership that names the Woodinville, Washington, distributor the preferred premiums supplier of the National Basketball Association (NBA).

Under the new full-service premiums and gifting agreements, BDA will have the opportunity to supply promotional merchandise for in- and out-of-arena activations and gifting initiatives for all NBA, Women’s National Basketball Association (WNBA) and NBA Developmental League (NBA D-League) teams, and league and team sponsors. The marquee partnership began this month.

“We are so excited and proud to partner with the National Basketball Association,” says Jay Deutsch, CEO and co-founder of BDA. “The NBA is an iconic brand and we’re committed to helping both grow and protect its stellar legacy. We’re thrilled the league chose to formalize the relationship and name BDA its Preferred Premiums Supplier. We look forward to supporting the NBA’s goals by helping connect more fans to basketball through the power of merchandise.”

The company’s suite of in-house sports marketing services includes campaign strategy, ideation, product development, fulfillment and distribution, and business intelligence. Merchandise programs for the NBA and its properties will incorporate in-arena promotions, out-of-arena sponsor activations, community relations programs, season ticket holder gifting, in-store displays and point of sale (POS) enhancers, among others.

BDA has also invested in the NBA partnership by hiring National Account Manager Christie Feliz, National Account Manager Stephen Koplan and Account Manager Lauren Vincent.