New York City-based distributor Axis Promotions (PPAI 159158) has made a strategic investment in BLANK2BRANDED, a distributor in Montville, New Jersey.

“Our decision is born out of the desire to be bigger, better and stronger for our clients and our team,” says Marcia Tarnoff, president and CEO of BLANK2BRANDED, which is a certified woman-owned business by the Women’s Business Enterprise National Council (WBENC). “Equally important to this decision is the opportunity to learn and be mentored by key industry leaders. Axis is the perfect fit to provide all of the above and more.”

With a minority interest in BLANK2BRANDED, Axis will provide additional resources including production, fulfillment, importing, ecommerce, product safety, compliance and supply chains.

“We are excited to work with Marcia and her team,” says Larry Cohen, Axis president and CEO. “We respect and embrace what BLANK2BRANDED stands for as a certified woman-owned business, and we plan on supporting them without disrupting their ownership or culture. Marcia and I have both have built companies that are focused on helping our clients develop effective promotional marketing campaigns that are built upon creativity and strategy. Partnerships like this are good for our clients and the overall industry, as it allows smaller distributors like BLANK2BRANDED to provide greater resources to their clients and increase their contribution to the growth of the industry, while they retain their identity.”