American Solutions for Business (PPAI 101656, D12) facilitated a virtual event, the American COVID-19k Walk/Run, that attracted more than 260 active contributors. Participants in the Glenwood, Minnesota-based distributor’s event were encouraged to run or walk a self-monitored 19 kilometers over the course of 19 days, October 1-19. Registration was open to the public to include sales associates, home office team, vendor partners, friends and family. Proceeds were donated to the CDC Foundation, which has been committed to COVID research and supporting communities in need during the pandemic.

“ASB has always had a strong give-back culture,” says Dana Zezzo, ASB’s vice president of marketing, vendor relations and events. “It’s important that we uphold these values regardless of a pandemic. Plus, it’s a fun way to keep everyone active and engaged in a time when it’s easy to feel isolated.”

Participants stayed connected with each other by sharing updates in the established Facebook event page. Many posted photos, videos and screenshots of their mileage and action shots with their families and pets along the way. Upon completion, registrants received a swag bag to commemorate the event, which included a race medal, cloth mask, gaiter, wrist band and race bib.