American Solutions for Business (PPAI 101656, D12) and BrandCo(PPAI 105922, D3) have acquired distributor Innovative Promotions as its owners, Mary and Al Alvarez, head into retirement.

Background: BrandCo joined Glenwood, Minnesota-based American Solutions for Business in September. The company has a team of 12, including four sales professionals, in Tennessee; Ohio; Newport Beach, California, and at its main office and warehouse in Bakersfield, California.

The Acquisition

• BrandoCo owner Brandon Kennedy and the owners of Simi Valley, California-based Innovative Promotions met by way of a vendor.
• In addition to the acquisition, Account Executives Lee Ann Satt, Kathy Dunn and Natalia Alvarez will also be joining BrandCo and Kennedy’s team.

In Their Words:

“I always ask vendors who visit us and make presentations if they know of any unhappy sales reps or
distributors looking to get out of the business,” Kennedy says. “They were looking to retire, and I provided a solution for their sales reps to stay on board and for us and ASB to help support their sales and growth into the future. Lee Ann, Kathy and Natalia come with great experience and amazing client
relationships and I feel that they are going to be a fantastic addition with our current team.”

Larry Zavadil, founder and CEO of ASB, says, “Brandon and the whole team at BrandCo have been an incredible asset to American. Now that Innovative Promotions is joining our family, we couldn’t be more excited to have them on board as well.”