Supplier alphabroder/Prime Line (PPAI 156993, S16), headquartered in Trevose, Pennsylvania, has announced the addition of supplier Golden State Activewear (PPAI 268627, S2) to its family of brands.

San Jose, California-based Golden State has built its business through a focus on the right assortment of products and excellent customer service, and alphabroder says these tenets align very well with its commitment to product assortment, deep inventory and outstanding customer service. The two businesses will immediately complement each other.

The Golden State team will largely remain in place. Scott and Laurie Prestine, Golden State founders, will take on key roles within the alphabroder organization. Stu Smith, Amy Carroll, Lee-Ann Stanley and Chris Beard will also be joining the alphabroder family.

“Golden State has built an amazing business. We couldn’t be more proud to be partnering with Scott and Laurie,” says Norm Hullinger, CEO of alphabroder. Scott Prestine adds, “As friendly competitors for nearly 30 years, we have gotten to know alphabroder very well and couldn’t be happier to join the team. Our shared commitment to our customers, employees and suppliers make us perfect partners.”

Laurie Prestine says, “We’ve always believed that our company is as much about our customers and employees as it is about our products. alphabroder embraces the same positive and unique company culture as we do. We are feeling inspired and excited about the future.”