Cold emails are often the first step in connecting with prospects but they’re also one of the hardest tools to master. It can be tricky reaching out to someone who doesn’t know you and who probably gets dozens of similar messages every day. However, when you learn how to send cold emails properly, you can create curiosity and open conversations.

In this issue of PromoPro Daily, we highlight a post from the Growleady blog that explains how to craft cold emails that balance value, urgency and trust. Read on to learn how to write the kind of cold emails that grab attention and encourage responses.

  1. Begin with an intriguing subject line. Your subject line will either get your email opened or ignored, so be wise with the words you choose. The Growleady post suggests using curiosity or value-driven phrases like, “Insight into [industry trend]” or “Quick solution for [recipient’s problem].” Stay away from sales-heavy language and generic terms.

  2. Personalize your content. Start with the recipient’s name and refer to specific details about them, like their role or business objective. The Growleady post says generic emails rarely succeed, so always customize them. For example, you could say, “I noticed your company’s expansion into XYZ. Impressive work!” This adds immediate relevance and shows you’re not just sending mass emails.

  3. Focus on clear value. Your cold emails should always succinctly address a specific pain point. Rather than listing out all the features of your offering, highlight the benefits. Explain how your promo solution can resolve a pain point or achieve a goal. The Growleady post recommends keeping it short — about 2 to 3 sentences.

  4. Include social proof. Show prospects the results you’ve helped similar businesses achieve. By sharing links to case studies or snippets of positive online reviews, you reinforce the value of your offering. One way to do this, according to Growleady, is to use a phrase like, “Companies like XYZ have seen [quantifiable results].” This lets you show your expertise without appearing boastful.

Every cold email is a chance to start a conversation. Instead of trying to sell, use your cold emails to spark curiosity and build trust. When you lead with value and show that you understand the person on the other side of the screen, your note just might start a new business relationship.

Compiled by Audrey Sellers
Source: A blog post from Growleady, a B2B lead generation agency that helps businesses connect with qualified prospects.