ppai events

International Leadership Summit

The International Leadership Summit (ILS) is an exclusive, executive forum for global leaders navigating the complexities of the branded merchandise industry across Europe and beyond. The program features adventurer and record-setting polar explorer BenSaunders, who brings powerful insight on resilience and decision-making under extreme conditions, alongside Susi O’Neill, a seasoned technology communication strategist offering her high-performance perspective on discipline and sustained success. The event blends inspiration with strategic depth.  Attendees will engage in peer-level discussions on competing across diverse markets and address shared challenges including talent, sustainability expectations and global supply chain complexity.

The program examines the industry’s rapid technology transformation – from digital product data and systems integration to a more connected global ecosystem – and introduces PPAI insights from new global research to support data-driven decision-making. Additional sessions focus on compliance, sustainability, and responsible trade, as well as the growing importance of physical experiences in an increasingly digital world. Throughout the summit, leaders collaborate on strengthening cross-border partnerships, aligning industry standards, and shaping the future influence of the global branded merch community.

 

 

Early Bird Pricing

Member $550

Non-Member $1,000

Available through Thursday, April 23, 2026

 

Standard Pricing 

Member $600

Non-Member $1,100

 

 

 

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Dolce La Hulpe Brussels

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June 8-10, 2026

Speakers

Susi O'Neill

Founder & Technology Strategist, EVA

Susi O’Neill

Susi O’Neill works at the intersection of emerging technologies and communications, helping forward-thinking leaders build trust so tech adoption works for people and business.

She delivers keynotes, podcasts and workshops for brands like Bank of America, Swift and Finastra. Recognized as one of the top 50 global women in content, she’s authored whitepapers on frontier tech, cybersecurity, digital twins and women in AI. She shares insights through her newsletter and podcast, Rethinking The Hype Cycle.

She brings clarity, humor and real-world perspective to help leaders move past the hype and lead with confidence.

Ben Saunders

World Record Polar Explorer Turned Tech CEO, TED Master Storyteller

Ben Saunders

As a record-breaking polar explorer, Ben Saunders learned early that success in the world’s most unforgiving environments has less to do with heroics and more to do with leadership, preparation, and trust. Those hard-earned lessons—facing fear, self-doubt, and relentless adversity while pursuing goals few believe are possible—are what define him today as Founder & CEO of Arctic Research and Development, where he continues to lead teams through uncertainty. On stage, Ben draws directly from these experiences, connecting polar expeditions to the real challenges faced by leaders and organizations around the world.

 

Ben’s achievements as a polar explorer sit at the outer limits of human endeavor: he holds the unbroken world record for the longest human-powered polar journey in history, a 108-day, 1,800-mile return journey to the South Pole (69 consecutive marathons, dragging 200kg/440lbs of supplies). He’s the youngest person to ski solo to the North Pole, spending 72 days alone on the Arctic Ocean in the worst conditions in 25 years, and the third person in history to ski solo to both poles.

 

Despite these extremes, Ben describes his record journey as “a tough camping trip,” reflecting the understated humor and honesty that define his leadership style and make him an exceptional speaker. He often notes that he “spent more time in spreadsheets than on skis for twenty years,” meticulously planning for trips. That discipline prepared him for his next frontier: building and leading a fast-growing, venture-backed technology company. Today, as CEO, Ben applies the same expedition-tested principles of controlling the controllables, learning through failure, and taking risks.

 

Labeled a “Master Storyteller” by TED, his three main-stage talks have been viewed over five million times. Through stunning visuals and real-time journal entries, he takes audiences into the unknown — and shows them surprising parallels to their own challenges. His combination of achievement and authenticity helps organizations of all sizes unlock their own potential.

Fred Sengers

Publicist, Speaker, and Moderator

Fred Sengers

China expert Fred Sengers (1968) is a publicist, speaker, and moderator. He is a frequent guest on radio and television when it comes to providing context and analysis of news from China. He publishes background articles, writes columns and opinion pieces, and gives guest lectures at universities and universities of applied sciences. In addition, he is a highly valued moderator and speaker at conferences and seminars. Last year, his book Journey Through China in 48 Days was published.

 

 

Agenda

Please note that this is a preliminary schedule and is subject to change. Times may adjust slightly. Watch for marketing emails and announcements for the latest updates.

 

Monday

June 8, 2026

Event

Location

Time

Badge Pickup

Auditorium Baobab Foyer

9:00 AM - Noon

Lunch

Argan

Noon - 1:00 PM

Opening Remarks

Auditorium Baobab

1:00 - 1:15 PM

Sessions

Auditorium Baobab

1:15 - 5:00 PM

Closing Remarks

Auditorium Baobab

5:00 PM

Dinner

Oak Bar

7:00 - 9:00 PM

Tuesday

June 9, 2026

Wednesday

June 10, 2026

Dolce La Hulpe Brussels

Description

 

 

Prices

Group Rate: €182 per night plus taxes and fees (Euros)
Group Rate: $213 per night plus taxes and fees (Dollars)
Housing Deadline: May 24, 2026
Cancellations made within 72 hours of arrival will forfeit one night’s room and tax.

 

 

Registration Deadline is 05/24/26