Dan Townes

President, Shepenco

A 30-plus-year veteran of the branded merchandise industry, Townes is president of Shepenco.

Dan Townes: Become AI Or Become Irrelevant

In a world where AI can source products instantly, Shepenco’s president argues the only way to stay competitive in the branded merch industry is to evolve from a vendor into an indispensable strategic partner.

April 27, 2026

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