Ring in the New Year like a winner at The PPAI Expo Party, which will occur at the Grand Prix Plaza, home of the Las Vegas Grand Prix.

This new location captures the electrifying energy of the largest and longest-running trade show in the branded merchandise industry and will offer exciting new experiences.

“What makes this venue unique is that it’s still relatively new to the Las Vegas scene, giving us the opportunity to offer attendees a fresh experience for an event with such a long history in the city,” says Ashley Van Der Stuyf, senior manager of events and expositions at PPAI.

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On Wednesday, January 13, from 6:30–10 p.m., attendees will enjoy food, beverages and exclusive access to immersive attractions including F1 X, F1 HUB and F1 SIMULATORS.

  • These simulators allow you to explore exclusive F1 artifacts, compete for the fastest pit stop, design your own livery, virtually race in a 4D driving experience and more.


What makes this venue unique is that it’s still relatively new to the Las Vegas scene, giving us the opportunity to offer attendees a fresh experience for an event with such a long history in the city.”

Ashley Van Der Stuyf

Sr. Manager of Events & Expositions, PPAI

“What I love most about Grand Prix Plaza is the variety it offers,” says Van Der Stuyf.  “Whether you’re a racing enthusiast, enjoy interactive experiences or simply want to connect with industry peers, there’s something for everyone.”

“I’m especially looking forward to the F1 Simulators and watching, maybe even joining, the Pit Stop Challenge, where attendees can put their skills to the test in a fast-paced tire-changing competition.”


Round‑trip shuttles from the Mandalay Bay Convention Center make getting there easy, and the venue’s dynamic atmosphere sets the stage for a celebration unlike anything we’ve hosted before. Whether you’re reconnecting with colleagues, making new connections or simply taking in the experience, this is your chance to celebrate an incredible week with excitement, momentum and the full power of our community.

Register Now

Don’t wait any longer – register and book your trip to The PPAI Expo 2027 right now.

PPAI member distributors may have registration fees waived based on membership tier. It’s $50 per person for additional registrants.

Qualified non-member distributors may access the exhibits and conference for $250 per person if they register by December 3, and $350 per person after that date. Members of industry regional associations but not PPAI can receive a code from their executive director for a discounted rate.

Suppliers and business services providers who are members but not exhibiting will be charged $750 per person for access to the exhibit hall but may attend The PPAI Expo Conference for no additional cost.

Non-member, nonexhibiting suppliers and business services providers aren’t permitted to attend The PPAI Expo 2027.