PPAI leadership met with members Thursday for a town hall focused on the Association’s progress in 2025 – a crucial year for long-term planning – its position today and the priorities shaping what comes next for the branded merchandise industry’s largest and longest-running not-for-profit trade association.
The discussion coincided with the release of PPAI’s 2025 Annual Report, which details a year the Association says was centered on strengthening member value while building a clearer roadmap for the future. That work included development of a new five-year strategic plan, organizational investments and a renewed focus on three strategic pillars: strengthening community, elevating the industry and supporting member success.
The town hall was led by Danny Rosin, CAS, Board Chair and co-president of PPAI 100 distributor Brand Fuel, and included commentary from President and CEO Drew Holmgreen, CAS, Chief Revenue and Experience Officer Ellen Tucker, MAS, CAE, and Chief Marketing Officer Melissa Ralston, CAS.
Scroll below to view the town hall.
