Zagwear (PPAI 184202, Gold), PPAI 100’s No. 48 distributor, has announced the launch of ZAGX, a new “extreme” merchandise and fabrication studio built to help brands bring bold, high-impact ideas to life.

ZAGX’s capabilities span concept development, product design, art direction, fabrication, tech integration, set and prop builds, on-site activations and global fulfillment.

“ZAGX represents a bold evolution of what branded merchandise can be,” says Toby Zacks, CEO of Zagwear. “Today’s brands want more than products. They want ideas that surprise people, create conversation, build social awareness and leave a lasting impression. ZAGX was built to turn those kinds of ambitious ideas into reality.”

S&S Activewear (PPAI 256121, Platinum), PPAI 100’s No. 2 supplier, has announced plans to add Ariat International to its expanding portfolio, with availability expected in Spring 2027.

Founded in 1993, Ariat was the first to integrate athletic footwear technology into boots for equestrian athletes and western riders, according to S&S Activewear. More than 30 years later, the company has grown into a global leader across the western, work and equestrian markets.

“Ariat is an exciting addition to the S&S portfolio,” says S&S Activewear Chief Commercial Officer Toby Whitmoyer. “The brand’s authentic heritage and broad consumer appeal have helped it remain highly relevant in today’s market. We’re excited to bring that combination to our customers as we continue to expand our assortment.”

Whitestone (PPAI 666851, Gold), PPAI 100’s No. 24 distributor, announced it has earned Gold status from EcoVadis, one of the world’s most trusted providers of business sustainability ratings.

The company received a score of 84/100, placing Whitestone among the top 5% of all organizations assessed globally. The recognition marks a significant improvement from Whitestone’s previous Bronze rating.

“While we’re proud of the Gold rating, what matters most to us is the work behind it,” says Joseph Sommer, founder and CEO of Whitestone. “Sustainability has become deeply embedded in how we operate our business, support our clients and engage with our supply chain. This recognition validates the progress we’ve made, but it also reminds us there is still more work to do.”

As Adams Headwear enters a new era lead by industry veterans Sean Grue and Nathan Corey, it has established a strategic partnership with Sportsman Cap & Bag (PPAI 895809, Standard-Base).

Additional announcements regarding new product initiatives, brand developments and future expansion plans will be shared in the coming months.

“Adams is an industry-proven headwear seller,” says Dan Saferstein, president of Sportsman Cap & Bag. “Adams made pigment-dyed caps a thing decades ago and has been rolling ever since. We’re excited to carry Adams and write the next chapter with Sean Grue and Nathan Corey.”